Global SEM Services Procurement Market Report 2017 - Top Suppliers are IBM Interactive Experience, Accenture Digital, Deloitte Digital, Epsilon & PwC Digital - Research and Markets

DUBLIN--()--The "Global SEM Services - Procurement Market Intelligence Report" report has been added to Research and Markets' offering.

Global SEM Services Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.

SEM Services Procurement Market Intelligence Report is an all-inclusive guide enabling sourcing and procurement leaders to make smart purchasing decisions. A key factor contributing to the growth of this market is the shift of advertising from traditional to digital channels due to decreasing popularity of traditional advertising mediums.

The report provides actionable insights to improve source-to-contract cycle performance in the Global SEM Services Market. Its helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

Category driver

  • Effective and measurable ROI in digital advertising

Category constraints

  • Lack of technical knowledge about search engine algorithm

Procurement best practices

  • Long-term contracts

Key Topics Covered:

Part 1: Summary

  • Research Objectives and Methodology
  • Category Definition

Part 2: Category at a Glance

  • Market Overview
  • Category Maturity by Regions
  • Preferred Procurement Models and Major Service Providers
  • Cost-saving Opportunities
  • Major Category Requirements
  • Major Procurement Pain Points

Part 3: Market Insights

  • Category Spend Analysis
  • Demand-Supply Shifts
  • Regional Demand-Supply Snapshot
  • Key Market Developments
  • Regional Impact of Trends
  • Key Category Growth Drivers and Corresponding Regional Impacts
  • Major Category Growth Constraints and Corresponding Regional Impacts
  • Procurement Best Practices
  • History of Innovation
  • Key Current Technological Innovations
  • Major Regulatory Frameworks
  • Strategic Sustainability Practices
  • Porter's Five Forces
  • SWOT Analysis
  • PESTLE Analysis

Part 4: Supply Market Insights

  • Supplier Operational Capability Matrix
  • Regional Supplier Operational Capability Matrix
  • Supplier Functional Capability Matrix
  • Regional Supplier Functional Capability Matrix
  • Key Clients
  • Supplier Cost Breakup
  • Supplier Positioning Matrix
  • Supplier Selection Criteria

Part 5: Pricing Insights

  • Pricing Models Snapshot
  • Pricing Models - Pros and Cons
  • Indicative Pricing
  • Category Negotiation Strategies

Part 6: Category Essentials

  • SLA Terms
  • Supplier Evaluation Criteria
  • Category Risk Analysis
  • Category Sourcing Evolution Matrix

Part 7: Top Five Suppliers

  • IBM Interactive Experience
  • Accenture Digital
  • Deloitte Digital
  • Epsilon
  • PwC Digital

For more information about this report visit https://www.researchandmarkets.com/research/4gbkkw/global_sem

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Online Advertising

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Online Advertising