SAN MATEO, Calif.--(BUSINESS WIRE)--Engagio, the leading B2B marketing orchestration software company, today announced that it is included as a Sample Vendor in the report, Tech Go-to-Market: The Gartner Account-Based Marketing Vendor Guide for TSPs, 2017.1 According to the Gartner vendor guide, “account-based marketing offers a structured methodology for finding, engaging and selling to multiple individuals in selected accounts.”
Engagio believes that its inclusion in the Gartner report marks its continued leadership in the ABM industry. Through its innovative ABM products that enable companies to land and expand high-value accounts at scale and measure engagement at the account level, Engagio helps its customers to drive stronger growth and ensure long-term success.
“We are very proud to be included in this Gartner ABM vendor guide,” said Jon Miller, founder and CEO of Engagio. “We feel that this new guide clearly demonstrates the rapid emergence of ABM as an essential strategy for companies looking to accelerate growth in today’s highly competitive global business marketplace.”
According to the Gartner report, “Given the fragmentation in the ABM space, it is vital to orchestrate channels, relevant data and marketing activities across different tools. The nature of coordinating multichannel marketing engagement, often in conjunction with third-party data and applications, gives marketing automation platforms a privileged position when it comes to orchestration.”
Founded in 2015, Engagio helped to pioneer the ABM industry. The company has been a leader ever since in developing software products and solutions that enable customers to orchestrate integrated account-based programs that combine the scale benefits of automation with the personalization benefits of the human touch. Equally important, Engagio helps companies to measure account engagement and attribution at every stage of their customers’ journey.
“Marketing orchestration is a game-changer for marketers, especially as they look to maximize the impact of account-based approaches,” said Miller. “Fundamentally, marketing orchestration is a proactive and coordinated approach to communicating and synchronizing interactions with key contacts at target accounts. As such, it ensures that all the moving parts in ABM work seamlessly together to produce what we all want: outsized marketing and sales results.”
To help marketers execute a world-class ABM strategy, Engagio recently published a Marketing Orchestration Playbook.”
1 Gartner, “Tech Go-to-Market: The Gartner Account-Based Marketing Vendor Guide for TSPs, 2017” Todd Berkowitz, 16 November 2017.
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Engagio is built for marketers, by marketers. Our proven Account Based Marketing solutions enable marketers and their companies to land and expand high value accounts. Engagio’s marketing orchestration software helps B2B marketers to create and measure customer engagement, scaling the benefits of automation with the personalized benefits of the human touch. Backed by leading venture investors and headquartered in San Mateo, CA, Engagio was named as one of the Top 10 Best Small Companies to Work For in the Bay Area, and is on the JMP Securities 2017 Hot 100 List of Privately Held Software Companies. Engagio was also recently chosen as a 2017 Red Herring Top 100 North America and Global Top 100 winner. To learn more, visit www.engagio.com.