Global Mobile Marketing Procurement Market Intelligence Report 2017 - Research and Markets

DUBLIN--()--The "Global Mobile Marketing Category - Procurement Market Intelligence Report" report has been added to Research and Markets' offering.

Global Mobile Marketing Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.

The rapid growth of smartphone market is because of the development of technological infrastructures such as mobile towers and communication networks and the reduction in the price of cell phones. The drop-in price for a cell phone is because of intense competition and increased supply from major smartphone producers. Also, mobile marketing has faster time-to-market compared with traditional advertising medium, such as print, because the former is digital and promotions can be monitored in the real-time by marketers and can be changed with changes in market conditions.

Category driver:

  • Rapid growth of smartphone market

Category constraints

  • Lack of accurate and well-established systems

Procurement best practices

  • Service providers that have omni-channel marketing capabilities

Key Topics Covered:

Part 1: Category at a Glance

Part 2: Scope of the Report

  • Category Definition
  • Research Methodology

Part 3: Market Insights

  • Category Spend Analysis
  • Category Maturity by Regions
  • Demand-Supply Shifts
  • Regional Demand-Supply Snapshot
  • Global Molasses Production Hubs
  • Market Developments
  • Regional Impact of Trends
  • Key Category Growth Drivers and Corresponding Regional Impacts
  • Major Category Growth Constraints and Corresponding Regional Impacts
  • Key Current Technological Innovations
  • Major Regulatory Frameworks
  • Strategic Sustainability Practices
  • Porter's Five Forces
  • PESTLE Analysis

Part 4: Supply Market Insights

  • Supplier Operational Capability Matrix
  • Other Prominent Suppliers by Region: Operational Capability Matrix
  • Supplier Functional Capability Matrix
  • Other Prominent Suppliers by Region: Functional Capability Matrix
  • Key Clients/Partners
  • Supplier Cost Breakup
  • Supplier Positioning Matrix

Part 5: Pricing Insights

  • Pricing Models Snapshot
  • Pricing Models - Pros and Cons
  • Indicative Pricing

Part 6: Procurement Insights

  • Major Category Requirements
  • Major Procurement Pain Points
  • Category Sourcing Evolution Matrix
  • Procurement Best Practices
  • Cost-saving Opportunities
  • Supplier Selection Criteria
  • Category Negotiation Strategies
  • SLA Terms
  • Supplier Evaluation Criteria
  • Category Risk Analysis

Part 7: Top Five Suppliers

  • Accenture Interactive
  • PwC Digital Services
  • BBDO Worldwide
  • Bluefocus
  • McCann

For more information about this report visit https://www.researchandmarkets.com/research/8mqz5w/global_mobile

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Direct Marketing

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Direct Marketing