Fortumo Launches Messaging Platform to Strengthen Its User Acquisition, Monetization and Retention Capabilities

SAN FRANCISCO--()--The mobile payments company Fortumo is today launching its global Messaging Platform. The Messaging Platform enhances Fortumo’s carrier bundling and direct carrier billing solutions. Merchants can now reach consumers through messaging in more than 100 countries.

“Fortumo has substantial experience in managing messaging for bundling, payments and user retention on behalf of some of the largest digital content merchants. Giving all merchants access to messaging creates additional opportunities of growth for them. It’s a logical step in helping our customers accelerate their expansion into emerging markets,” said Andrei Dementjev, Chief Operating Officer of Fortumo.

Fortumo’s Messaging Platform gives merchants a global communication channel to their customers for authentication (2FA), payment notifications and reminders as well as promotional messaging. Key features of the Messaging Platform include:

  • Turnkey launch capability of worldwide SMS messaging
  • Can be used stand-alone, or combined with bundling and payment solutions
  • Direct connectivity to carriers for high speeds and deliverability
  • Pay-as-you-go model with no fixed budget or upfront payments required

“Running a successful digital business has a clear formula: acquire users, convert them into paying customers and retain them for incremental revenue. Bundling, payments or messaging alone is not sufficient, but combining the three capabilities means it’s easier for our merchants to solve the equation,” added Dementjev.

Fortumo’s direct carrier billing platform is used by Google Play, Spotify, iflix, Sony, HOOQ, Gaana, EA Mobile, Gameloft, Kinguin and thousands of other digital content providers. One integration with the platform enables digital merchants to collect payments from subscribers of more than 350 mobile operators.

About Fortumo

Fortumo is a mobile payments company that enables direct carrier billing with more than 350 mobile operators in 100+ countries. Fortumo's payment products work across a wide range of platforms including desktop devices, smartphones, feature phones, tablets and smart TV-s. These products give consumers a simple, 1-click payment method to charge online purchases to their phone bill. For app stores, digital media companies and game developers, Fortumo provides one integration with 350 mobile operators as well as a single point of contact for settlements, reporting, support and infrastructure upgrades. Founded in 2007, Fortumo has offices in Estonia, San Francisco, Beijing, Delhi, Singapore & Hanoi and is backed by Intel Capital and Greycroft Partners. For more information, please visit https://fortumo.com.

Contacts

Fortumo Mobile Payments
Mattias Liivak
+37255988483
https://fortumo.com/
https://fortumo.com/blog

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Contacts

Fortumo Mobile Payments
Mattias Liivak
+37255988483
https://fortumo.com/
https://fortumo.com/blog