ST. LOUIS--(BUSINESS WIRE)--World Wide Technology (WWT), a market-leading technology solution provider, and Phunware, an enterprise mobile software company, today announced a strategic partnership to create richer mobile experiences with location-based applications that can scale and be tested in conjunction with various networks for increased optimization and faster time to market.
Phunware offers a rich platform layer of application development tools including marketing automation, location-based services, content management, messaging, advertising and analytics to complement WWT Asynchrony Labs’ location-based experiences. WWT customers can also leverage mobile data from devices touching Phunware’s platform to make more informed business decisions or to better target and engage users.
WWT will combine its expertise in mobility and big data with custom application development leveraging Phunware’s scalable platform to turn raw location data into actionable insights so enterprise customers can create personalized marketing offers, navigation or collateral tied to points of interest. Users will be able to receive personalized discounts through their mobile device depending on their shopping history and where they are in a store. They can expect similar custom experiences at arenas, restaurants, malls, resorts, airports, condominiums and hospitals.
“This partnership with Phunware broadens our capabilities to build location-powered mobile experiences encompassing software, network, and analytics into one complete package,” said Bob Elfanbaum, general manager of WWT Asynchrony Labs. “Enterprise clients of both companies can now significantly scale out their mobile footprint with new capabilities for engaging their customers on the go.”
Components of Phunware’s mobile application lifecycle management platform will be available for testing in WWT’s Advanced Technology Center (ATC). The ATC represents the pinnacle for validating IT innovation in a safe sandbox environment before it is rolled out. Here it is possible to tailor the platform to different networks types, optimizing how Phunware pulls location analytics for use in mobile engagements. WWT, a Cisco Gold Certified Partner, can also customize how Phunware interacts with the strong wireless accuracy of Cisco Wireless and Cisco Meraki to power granular navigation and other location-triggered engagement.
"Partnering with World Wide Technology allows Phunware to power new types of mobile experiences for an even broader range of enterprise customers,” said Phunware co-founder and CEO Alan S. Knitowski. “Together we are helping to create a mobile environment richer and more immersive than the market has seen before."
About World Wide Technology
World Wide Technology (WWT) is a technology solution provider with more than $9 billion in annual revenue that provides innovative technology and supply chain solutions to large public and private organizations around the globe. While most companies talk about delivering business and technology outcomes, WWT does it. Based in St. Louis, WWT employs more than 4,000 people and operates over 2 million square feet of warehousing, distribution and integration space in more than 20 facilities throughout the world. For more, visit www.wwt.com.
About WWT Asynchrony Labs
World Wide Technology Asynchrony Labs is an information technology consulting firm located in St. Louis, Missouri. WWT Asynchrony Labs specializes in application development, mobile computing, systems and sensor integration, enterprise architecture, and tactical collaboration. Its diverse client base includes commercial, non-profit, and government organizations. WWT Asynchrony Labs has delivered solutions ranging from back-end government middleware to front-end applications and full-scale, commercial cloud infrastructures. In short, WWT Asynchrony Labs connects people, sensors, information, and systems.
Phunware is the pioneer of Multiscreen as a Service (MaaS), a fully integrated suite of platform products, solutions and data that allows brands to engage, manage and monetize their anytime, anywhere mobile application users worldwide. Phunware creates category-defining mobile experiences for the world’s most respected brands, with more than 800 million active users touching its platform each month. For more information about how Phunware is transforming the way consumers interact with mobile in the virtual and physical worlds, visit phunware.com and follow us on social media at @phunware.