Ebates Holiday Survey: Bring Back the Big, Colorful Lights and Trains Around the Tree

Survey also reveals that while holidays bring excitement, Americans are wary of holiday stressors

SAN FRANCISCO--()--The holidays are in full swing and Christmas traditions are underway. A new survey from Ebates, a leader and pioneer in cash back shopping and subsidiary of the global internet services company Rakuten, reveals that Americans are nostalgic about holidays past—in fact 85 percent report missing some of the old holiday traditions.

The national survey, conducted online by Propeller Insights on behalf of Ebates in October 2017, was fielded among 1,034 adults and 507 teens.

“Holiday Nostalgia”

Americans revealed that there are some holiday traditions that they miss and would like to bring back, including big, colorful lights (47 percent). This is followed by trains around the Christmas tree (43 percent), Christmas caroling (42 percent), and popcorn wreaths (19 percent).

Teens wanted in on the action, too, and chose big, colorful lights (53 percent) and trains around the tree (38 percent) as their top old-fashioned Christmas traditions that they’d like to see revived this year.

Holiday stressors and excitement

Holidays are a time of joy and excitement, and 93 percent of Americans are looking forward to the holidays. The majority are excited to spend time with their family (69 percent), buying gifts for their loved ones (48 percent), and decorating their house (42 percent). Other exciting activities include:

  • Watching holiday movies—42 percent
  • Listening to or singing holiday music—38 percent
  • Receiving gifts—30 percent
  • Hosting or attending parties—28 percent
  • Traveling—17 percent

However, the holidays also bring stress, and 86 percent of Americans say that there are some things they are anxious about. This year, the top stressors are related to shopping, with waiting in line at a department store (69 percent), going over the expected budget (36 percent), and buying the right gifts (25 percent) giving people the most anxiety.

Some Americans are also worried about gaining weight from all the rich holiday food (33 percent) and discussing politics with their family (20 percent).

Best and worst gift givers

American adults agree that their significant other will give them the best gift (47 percent), while teens think their parents will give them the best gift (75 percent). For adults, this is followed by their parents (27 percent), their children (24 percent), and their siblings (20 percent). Teens also think that their grandparents (30 percent) and their best friends or siblings (24 percent) will hit the mark with holiday gifts.

"Our survey shows that while the holidays are a time of excitement, going over budget is a serious concern that makes people anxious,” said Amit Patel, CEO of Ebates. “Ebates is here to help by letting you earn cash back on every single purchase to help you stay on budget. From clothing to laptops to home goods, Ebates is the one stop shop for all of your shopping needs.”

From now through Christmas, shoppers can receive up to double cash back on select retailers via Ebates. For more details on specific retailers participating in the special offer, visit Ebates.com. Shoppers can also download the free Ebates.com app at Google Play and the AppStore.

About Ebates

Ebates rewards members with cash back on purchases while also providing access to thousands of coupons, discounts, promotions and special deals, including free shipping. Free membership allows consumers to shop online at over 2,000 of their favorite top-name retailers while earning a percentage of every purchase they make. To date, Ebates members have earned nearly $1 billion, paid out quarterly in the form of a “Big Fat Check” or via PayPal. Because shopping with Ebates is hassle-free—no rebate forms to fill out and no points or miles to redeem—the site supports a strong community of savvy shoppers across the country and around the world. Founded in 1998 and acquired by Rakuten, Inc. in 2014, Ebates is headquartered in San Francisco.

Ebates is a registered trademark of Ebates Performance Marketing, Inc. Rakuten is a registered trademark of Rakuten, Inc. Google Play is a registered trademark of Google Inc. App Store is a registered trademark of Apple Inc. PayPal is a registered trademark of PayPal, Inc.


for Ebates
Alessandra Nagy, 714-310-4439


for Ebates
Alessandra Nagy, 714-310-4439