NEW YORK--(BUSINESS WIRE)--ViSenze, the artificial intelligence company powering visual commerce, today announced the expansion of its Visual Commerce Platform, bringing the power of image recognition and visual search to partners outside of ecommerce. The platform can be easily integrated into a wide array of applications, including smartphone cameras, instant messaging channels, social media platforms, and more. The expansion creates a new avenue for monetization as partners can connect images to products sold online, increasing purchase opportunities and overall spend.
“In today’s digital world, shoppers are inspired to purchase through many online interactions - whether it’s through photos taken on a smartphone, images shared with friends on messaging apps, while scrolling through social media feeds, or while browsing the web. ViSenze’s platform allows brands to reach customers during these moments and capitalize on their desire and willingness to purchase when they’re most inspired,” said Oliver Tan, Co-Founder and CEO, ViSenze. “As a proven leader of visual search technology for ecommerce, we’re now thrilled to expand this capability to partners outside of ecommerce in order to bring visual commerce to consumers everywhere.”
Using applications that integrate with ViSenze’s Visual Commerce Platform, users can take photos or upload images from their device and will be automatically presented with exact or similar products available for purchase online. The Visual Commerce Platform leverages artificial intelligence and machine learning to aggregate and categorize products from various sources and recommend items based on a dynamic range of granular visual attributes detected such as color, shape, pattern, style, and more. With a product catalog of over 100M items from over 500 stores worldwide, including large retailers like Amazon and luxury fashion sellers like Yoox, consumers are delivered relevant recommendations that match their initial search.
The expansion of the Visual Commerce Platform is ideal for a myriad of verticals. Smartphone manufacturers and VAS providers can offer shoppable experiences via the default camera app, making the path to purchase as simple as taking a picture. Fashion curation apps are able to link their content to products available for immediate purchase, creating an end-to-end shopping experience for their users without the hassle of aggregating products from various brands and retailers. Additionally, the platform offers built-in affiliate tracking on product URLs, allowing purchases to become trackable and commissionable with ease.
ViSenze’s Visual Commerce Platform offers the following advantages:
- Easy third party integration using open APIs and SDKs.
- Enables search across a variety of brands and retailers all in one place.
- Enables product search across multiple verticals - from fashion to consumer packaged goods.
- All searches are monetizable using pre-built affiliate integration.
To learn more about ViSenze’s Visual Commerce Platform, please visit https://www.visenze.com/company/contact-us.
Partners can also test ViSenze’s own showcase app, EGAMI, on the app store (currently only available in US right now).
ViSenze powers visual commerce at scale for retailers and publishers. The company delivers intelligent image recognition solutions that shorten the path to action as consumers search and discover on the visual web. Retailers like Rakuten and ASOS use ViSenze to convert images into immediate product search opportunities, improving conversion rates. Media companies use ViSenze to turn any image or video into an engagement opportunity, driving incremental revenue.
Venture-backed by Rakuten and WI Harper, ViSenze is built by web specialists and computer scientists with deep machine learning and computer vision experience. ViSenze has offices in US, UK, India, China and Singapore. For more information please visit: http://visenze.com/