Children’s National Promotes “Capital of Caring” to Support All Kids

Fundraising Campaign Raises Money to Improve Care and Give Hope to Families

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Children's National Health System launches "Capital of Caring" campaign

WASHINGTON--()--For nearly 150 years, Children’s National Health System has served children in the Washington region and throughout the country, creating hope and helping kids grow up stronger. And since its founding, Children’s National has relied on the charitable support of individuals and organizations who share its mission to help children live long and healthy lives.

This holiday season, Children’s National has launched the Capital of Caring campaign, a multi-media campaign to mobilize the Washington metropolitan area and nation in support of children. The campaign honors the hospital’s longstanding commitment to children and families and features iconic imagery of notable monuments. Calling on families to make Washington “the capital of caring, compassion, and kindness,” the campaign also features patients who are overcoming the odds thanks to the support of the doctors, nurses, and staff at Children’s National.

Revenue raised by the campaign will immediately be used to provide expert care, develop innovative therapies, conduct leading-edge research, and ensure that critical, life-saving care is available to every child in our region.

“A gift to the Capital of Caring campaign will help safeguard the sickest children by providing the support we need to offer the best possible care,” said Kurt Newman, MD, President and Chief Executive Officer of Children’s National. “As a nonprofit, we couldn’t do what we do for children without the support of families, corporations, and partners. Let’s make our community the Capital of Caring.”

“Through the Capital of Caring campaign, we’re giving families a chance to show their support for children in a meaningful and impactful way,” said DeAnn Marshall, MHA, president of the hospital’s foundation. “Every donor and every gift counts – and all revenue will directly support expert care, groundbreaking research, and family support.”

The campaign includes TV commercials in the Washington and Baltimore area, full-page ads in the Washington Post and Baltimore Sun, radio spots, online ads, advertising at the Capital One Arena, throughout the Metrorail system, and local malls including Westfield Montgomery, Westfield Annapolis, Tysons Corner Center, Tysons Galleria, and Fashion Centre at Pentagon City.

Donations to the campaign will benefit the hospital’s new Fund for Every Child – which ensures that every child, from every background and walk of life, can receive exceptional care, regardless of insurance, ability to pay and other priorities.

To make a gift to the Capital of Caring campaign and to learn more, please visit,

About Children’s National Health System

Children’s National Health System, based in Washington, D.C., has been serving the nation’s children since 1870. Children’s National is #1 for babies and ranked in every specialty evaluated by U.S. News & World Report including placement in the top 10 for: Cancer (#7), Neurology and Neurosurgery (#9) Orthopedics (#9) and Nephrology (#10). Children’s National has been designated two times as a Magnet® hospital, a designation given to hospitals that demonstrate the highest standards of nursing and patient care delivery. This pediatric academic health system offers expert care through a convenient, community-based primary care network and specialty outpatient centers. Home to the Children’s Research Institute and the Sheikh Zayed Institute for Pediatric Surgical Innovation, Children’s National is one of the nation’s top NIH-funded pediatric institutions. Children’s National is recognized for its expertise and innovation in pediatric care and as a strong voice for children through advocacy at the local, regional and national levels. For more information, visit


Children’s National Health System
Anna Sczepanski, 978-270-8156

Release Summary

Children's National Health System launches "Capital of Caring" campaign to improve care and give hope to families.


Children’s National Health System
Anna Sczepanski, 978-270-8156