TAMPA, Fla.--(BUSINESS WIRE)--Dabbl, a trustworthy attention marketplace for consumers and brands, launched today to introduce consumers to the marketing ecosystem as equal and respected partners. Brands create unique, interactive campaigns on Dabbl. Consumers choose which Dabbl campaigns they experience, when they want to experience them, and feel good knowing the brands they engage with value their time tangibly and transparently by paying them for it.
“By embracing consumers as partners, rather than as targets, Dabbl creates demand for brand messaging,” said Susan O’Neal, founder & CEO of Dabbl. “For the first time, consumers and the brands they care about have a place to meet as equals, where they can learn about each other, invest in long-term partnerships, and share experiences that benefit them both equally.”
According to the Association of National Advertisers, companies spend $1 trillion a year on marketing in the US – approximately $8,000 per US household. Yet brands struggle to measure the value of that spend, especially as consumers increasingly prioritize uninterrupted content experiences. “Digital marketing may have infinite impression inventory,” said O’Neal. “But a real human’s attention is limited. As competition for that attention increases, brand viewability deteriorates – whether by a few seconds within a video, feed or article, or completely behind an ad-free subscription paywall or ad blocker. Both consumers and brands need a place to meet and share experiences. Dabbl is that place.”
Since launching in August, Dabbl has delivered over 7 million engagements, with each brand campaign enjoying an average 23 seconds of active consumer attention – more than 7x the passive exposure brands get online today. Consumers appreciate having something smart and satisfying to do in their downtime, and on their smartphone. Dabbl also powers ShopRite’s popular Downtime Dollars feature for loyalty customers, the fun way for consumers to interact with their favorite brands while saving money on groceries.
Available now to all brands and consumers in the US.
Building trust to create the highest value
Dabbl leverages a robust technology platform to bring transparency, choice and mutual benefit to brand marketers and the consumers whose trust they seek to earn.
- Dabbl, the consumer-facing app for brand discovery, is a simple and smart way for consumers to spend their downtime. Dabbl users receive tangible value for their time, in the form of media revenue (as if they were a media company themselves), while interacting and engaging in entertaining, conversational exchanges with their favorite brands.
- The Dabbl Self-Service Campaign Manager brings brands closer to their consumers than they’ve ever been before, and at a scale meaningful to their business. Full transparency, including the real-time visibility into how consumers are interacting with their messages, allows their resources to be focused where it matters most – on their brand’s relationship with the consumer.
Dabbl is available now for free on Android and at www.getdabbl.com.
Dabbl makes it easy for everyday people to actively participate in the $600 billion market for their attention. Through Dabbl-powered digital properties, real consumers enjoy meaningful interactive experiences with brands who value their time and engagement. Dabbl’s self-service business applications empower marketers to invest in direct, transparent and authentic consumer relationships. Dabbl is backed by Almaz Capital, which lead the company’s Series A. For more information visit www.getdabbl.com.