BALA CYNWYD, Pa.--(BUSINESS WIRE)--Entercom Communications (NYSE: ETM) today announced that alternative rock returns to radio in the largest media market in Texas with the launch of ALT 103.7, DFW’s New Alternative.
ALT 103.7 will give music fans a true cutting edge alternative – an expertly crafted playlist with local, informed curation. Eschewing the hype of traditional radio formats, ALT 103.7 is celebrating the launch by putting the music first and kicking-in full force. Listeners will hear 10,000 songs in a row, back-to-back, 100% commercial-free starting at 11:00 a.m. EST / 10:00 a.m. CST today. Listeners can tune in at 103.7 FM in the Metroplex and around the world at alt1037radio.com.
“We are thrilled to bring alternative back to Dallas-Ft. Worth,” said Pat Paxton, Entercom’s President of Programming. “With the launch of ALT 103.7, we will cater to the core audience who helped define the genre for decades – and we couldn’t be more excited to rewrite history.”
Radio remains the #1 medium in terms of reach (93% of the U.S. population), serving over 271 million people and continues to be the driving force in new music discovery.
For more information, please visit alt1037radio.com.
About Entercom Communications Corp.
Entercom Communications Corp. (NYSE: ETM) is a leading American media and entertainment company reaching and engaging over 100 million people each week through its premier collection of highly rated, award winning radio stations, digital platforms and live events. As one of the country’s two largest radio broadcasters, Entercom offers integrated marketing solutions and delivers the power of local connection on a national scale with coverage of close to 90% of persons 12+ in the top 50 markets. Entercom is the #1 creator of live, original, local audio content and the nation’s unrivaled leader in news and sports radio. Learn more about Philadelphia-based Entercom at www.Entercom.com, Facebook and Twitter (@Entercom).