SANTA MONICA, Calif.--(BUSINESS WIRE)--Leading U.S. toymaker JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced it has extended and expanded its licensing agreement with Stanley Black & Decker, Inc., for the popular Black & Decker and Stanley brands.
JAKKS will continue its long standing partnership to exclusively manufacture, market, and distribute to all retail channels Black & Decker branded kids role-play tool toys. In addition, a new program will be introduced of Stanley branded kids products such as toy hand and power tools and toy workbenches at Walmart this holiday season. All products will be available in the US and Canada.
“Construction play is timeless, as is the Stanley Black & Decker brand which is built on a foundation of innovative, high-quality building tools. We are excited to infuse the same standard of innovation to our line of toys designed for children of all ages to create, construct and play,” said Tara Hefter, Senior Vice President, Global Licensing at JAKKS Pacific.
Since 1910, BLACK+DECKER™ has been setting the standard for innovation and design of power tools, outdoor yard care equipment, and home cleaning products. The inventor of the first portable electric drill with pistol grip and trigger switch, BLACK+DECKER has evolved from a small machine shop in Baltimore, Maryland to a global manufacturing powerhouse with a broad line of quality products used in and around the home. When home owners have work to get done, they trust that BLACK+DECKER’s products will do the job efficiently and reliably. For more information on BLACK+DECKER products, visit www.blackanddecker.com or follow BLACK+DECKER on Facebook, Twitter, and Instagram.
STANLEY®, a brand of Stanley Black & Decker, Inc. is a diversified manufacturer of innovative tools and engineered solutions for professional, industrial, woodworking, construction, automotive repair, organizational, and do-it-yourself use. Since 1843 STANLEY has consistently provided solutions that make life easier with reliable hand tools. Headquartered in New Britain, CT, STANLEY is committed to manufacturing tools in the USA with global materials. Annually, STANLEY produces a large variety of hand tools including tape rules, knives, blades, hand saws, screwdrivers, plastic storage, and accessories in multiple manufacturing locations in North America. STANLEY can be found internationally wherever tools are sold and has helped build America with a breadth of quality hand tools people can trust for over 170 years. For more information visit www.stanleytools.com or follow STANLEY on Facebook, Instagram, and Twitter.
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include BIG-FIGS™, XPV®, Max Tow™ and Friends, Disguise®, Moose Mountain®, Funnoodle®, Maui®, Kids Only!®; a wide range of entertainment-inspired products featuring premier licensed properties; and C’est Moi™, a youth skincare and makeup brand. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).
©2017 JAKKS Pacific, Inc. All rights reserved.