OSHKOSH, Wis.--(BUSINESS WIRE)--The latest issue of amplify digital magazine gets at the heart of your event planning questions, in particular, how to choose the best event giveaways. They should evoke a lasting memory about the brand that gave the gift and the services they offer their customers. That’s according to Andrea Lewis, event and marketing director for Adams Publishing group LLC, or APG Media of Ohio. In her role, Lewis helps host about 18 events per year, so she knows how to choose winning swag that leaves a big impression. In the cover story for this fall issue of amplify, she provides four keys to event swag success.
“Choosing event giveaways can be challenging, and at 4imprint we regularly support our customers in their quest to create a memorable experience through thoughtfully chosen gifts,” said Kevin Lyons-Tarr, CEO, 4imprint. “We’ve talked with experts in event planning who have given us concrete ideas about how to choose an event giveaway that fosters brand loyalty.”
The Fall 2017 issue of amplify is packed with inspirational stories and helpful information to up your marketing and branding game. In addition to our cover story on choosing event giveaways, in this issue you will:
- Learn how using guerilla marketing can make an impact, and how one mom used Post-it Notes® to help spread the word about the #goodmom movement.
- Read up on how to make your annual appeal rise above the crowd and get noticed. Hint: thank you gifts for donors can help them feel appreciated, and lay the groundwork for future fundraising!
- Check out how the Canadian Down Syndrome Society is empowering everyone to see the abilities—as stated on their custom bandanas—of those with Down Syndrome.
The amplify digital magazine issue can be viewed online here at info.4imprint.com.
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.