PHOENIX--(BUSINESS WIRE)--PetSmart, the leading pet specialty retailer in North America, and Ellen DeGeneres, passionate pet enthusiast and product design guru, announced today the launch of the ED Ellen DeGeneres Winter Collection for pets with a fun ski theme including chic scarves, sweaters and outerwear, as well as festive toys to keep pets warm and active through the coming winter months.
The ski-themed items include a ski lodge hut pet bed, and plush toys featuring ski goggles, St. Bernard dog, skiing bear and apparel such as the Augie ski dog hoodie featuring a dog on a pair of skis. Classic items like the red buffalo plaid scarf dog collar, festive red crew-neck sweater and shearling-lined quilted barn coat all include the scripted “Love” and “Joy” design elements, an iconic feature in many of the ED Ellen DeGeneres apparel designs.
A focal item in the collection, a winter accessory set, with its coordinating leg warmers, a neck-warmer style scarf and pom-pom hat done in brown knit with pops of red – perfect for an outdoor photo op!
Winter toys include lots of animals like bears and wolves with classic fair aisle knit detailing, a knit hat flattie dog toy and a pair of knit mittens connected with a rope – all with squeakers to engage play. A treat jar, one of the most popular items in the ED Ellen DeGeneres pet line, has the intriguing slogan: “May Cause Good Behavior.”
“My new Winter Collection for PetSmart has something to keep all of your pets warm, stylish and active this season,” said Ellen DeGeneres. “It may not stop your pets from running through the house tracking mud and snow, but my goodness, will they look great doing it.”
Launching Feb. 1 of this year exclusively at PetSmart stores and PetSmart.com, the ED Ellen DeGeneres pet collection includes hundreds of evergreen products, a Cat Collection and seasonally refreshed assortments four times a year. Also included is a collection of natural at-home grooming products and tools that can be found in the problem-solution aisle at PetSmart.
About ED Ellen DeGeneres
ED is Ellen DeGeneres’ American lifestyle brand inspired by her iconic style, values and personality. ED was launched in 2015 as a joint partnership with Ellen DeGeneres and Christopher Burch, CEO of Burch Creative Capital. With a passion for interior design, architecture and fashion, Ellen brings her unique vision to this beautifully designed, high-quality collection of women’s apparel, footwear, accessories, pet products as well as home furnishings and decor. The lifestyle brand is real, accessible and every product feels like a personal connection between Ellen and the consumers around the world. EDbyEllen.com.
About PetSmart®
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they, together, can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities. We employ approximately 55,000 associates, operate more than 1,500 pet stores in the United States, Canada and Puerto Rico, as well as more than 200 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and products, as well as pet-focused services such as dog training, pet grooming, pet boarding, PetSmart® Doggie Day Camp® and pet adoption. PetSmart, together with non-profits PetSmart Charities® and PetSmart Charities™ of Canada, invite more than 3,500 animal welfare organizations to bring adoptable pets into stores so they have the best chance possible of finding a forever home. Through this in-store adoption program and other signature events, PetSmart has facilitated more than 7.6 million adoptions – more than any other brick-and-mortar organization. The company’s portfolio of digital resources for pet parents includes PetSmart.com, petMD.com, Pawculture.com, AllPaws, an online pet adoption platform that helps potential pet parents find the perfect pet to adopt based on their home, family and lifestyle, as well as BlogPaws, the world’s first pet blogger and influencer network. Through these digital platforms, PetSmart offers the most comprehensive online pet supplies and pet care information in the U.S. In celebration of its 30th anniversary, PetSmart launched its Buy a Bag, Give a Meal™ program in March 2017. For every bag of cat or dog food purchased March 1 – Dec. 31, 2017, PetSmart will donate a meal to pets in need and expects to donate more than 60 million meals in 2017*. In May 2017, PetSmart acquired Chewy.com, a leading online retailer of pet food and products in the U.S., which operates as an independent subsidiary.
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*Ends 12/31/17. 5 oz. dog food, 1.5 oz. cat food donated to PetSmart Charities to feed dogs and cats in need. See details at petsmart.com/giveameal. The actual number of meals donated is based on dog and cat food bags sold. The meal donation estimate is based on historic sales for similar time periods. No guaranteed amount. Rescue Bank and Feeding America will help distribute a large portion of the pet food donation in the U.S., while four large animal welfare agencies will distribute it in Canada.
