NEW YORK--(BUSINESS WIRE)--iHeartMedia, the leading audio company in America with a greater reach in the U.S. than any other media outlet, announced today that Dr. Michele Madansky will join the company as its Executive Vice President of Insights, Research and Data Analytics, effective November 27. Madansky will report to Peter Ban, Executive Vice President of Revenue & Sales Operation.
In her new role, Madansky will develop and manage a variety of data and research efforts involving digital analytics, ratings and measurement, ad sales research, mobile measurement, programming analysis, music research, campaign measurement/attribution and marketing research. Her responsibilities will include providing unique audience and consumer analytics across iHeartMedia’s vast array of operations, which encompass radio broadcasting, online, mobile, digital and social media, live concerts and events, television, syndication, and independent media representation.
“Michele has an expansive track record providing cutting edge analytics for a wide variety of today’s biggest media companies,” said Ban. “We’re thrilled she’ll be shaping our research efforts and ensuring our advertising partners are best utilizing iHeartMedia’s unparalleled reach and multiplatform assets.”
Madansky’s extensive research background includes operating her own media and market research consulting firm specializing in media and advertising. Over the past decade she has worked with some of the top media companies including BuzzFeed, ESPN, Pinterest, Time Inc., Hearst, Twitter, The New York Times, YouTube, GSN, Chegg and BabyCenter. From 2003 to 2007, Madansky served as Vice President of Global Market Research for Yahoo!; prior to joining Yahoo!, she was a managing partner at analytics consultancy Grey Insight Partners and was the first interactive specialist at advertising agency BBDO.
“Through the research I have been conducting with college students over the past 5+ years, I have seen the power of radio and audio and its ability to connect with consumers across multiple platforms including in home, in cars and through their smartphones,” said Madansky. “I look forward to working with iHeartMedia to help marketers continue to best leverage the emotional connections that all audiences have with audio and to measure the impact on their businesses.”
Madansky currently serves on the Advertising Research Foundation’s Women in Analytics Advisory Board and on the program board for I-COM (Global Forum for Marketing Data and Measurement). She is a graduate of Brown University and the University of Chicago’s Booth School of Business.
With over a quarter of a billion monthly listeners in the U.S. and over 122 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leader in multiplatform connections, it also serves over 150 local markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets, wearables and smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia’s digital radio platform, is the fastest growing digital audio service in the U.S. and offers users thousands of live radio stations, personalized custom artist stations created by just one song or seed artist and the top podcasts and personalities. With over 1.4 billion downloads, iHeartRadio reached 100 million registered users faster than any other radio or digital music service.
iHeartMedia’s platforms include radio broadcasting, online, mobile, digital and social media, podcasts, personalities and influencers, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (PINK: IHRT). Visit iHeartMedia.com for more company information.