SEATTLE--(BUSINESS WIRE)--Customerville announced today that Forrester, a leading global research and advisory firm, pulled no punches in its latest report, The Future of CX Measurement. The report goes into detail about the struggles companies face to engaging and connecting with their customers, which we believe further confirms the value of Customerville’s Design-driven Feedback™ platform.
In this report Forrester states, “Customerville’s designers create highly visual and experiential surveys that let respondents relive experiences to trigger memories and make the interaction more personal and engaging.”
Other notable comments by Forrester in the report include:
- “Today’s empowered customers reject old-school CX-surveys”
- “CX transformation leaders need to make surveys more engaging, visual and conversational”
- “Even companies that have an advanced CX measurement program need to innovate further to remain relevant and effective.”
Customerville team members, the originators of Design-driven Feedback™, are proud to be included in this Forrester report. In outlining the steps to “innovate your CX measurement program” and specifically modernize surveys, Customerville was included as an example with a - product graphic which we see as a nod to the Design-driven Feedback™ platform.
To find out more about Design-driven Feedback™, download Customerville’s book!
Customerville transforms customer experience surveys into rich, interactive experiences using it’s unique Design-driven Feedback™ platform. A pioneer in the CX field, Customerville fielded among the first real-time CX surveys on the internet. Today, feedback platforms powered by Customerville’s Design-driven Technology Stack™ can be found across a dozen industries, millions of customer interactions and in over 20 countries. Customerville’s award-winning CX platform elevates quality listening across the entire customer journey, blending technology, design and behavioral science to emulate how people naturally share and respond to feedback.
(The Future of CX Measurement, Forrester Research Inc., October 19, 2017)