SQUAMISH, British Columbia--(BUSINESS WIRE)--In a remote forest north of Vancouver, product experts from LP Building Products and two of the world’s leading kayakers embarked on the ultimate mission: to demonstrate the strength and durability of LP Legacy™ sub-flooring by exposing it to one of Mother Nature’s biggest extremes.
Under the lens of adventure photographers and videographers, the team sent an LP Legacy sub-flooring panel over the edge of Britannia Falls, a 70-foot drop flowing at 625 cubic feet per second. The panel then remained in the falls’ swirling wake overnight.
“As we were developing this campaign, we really wanted a way to differentiate our product from everything else in the market,” says LP Business Marketing Manager Lorraine Russ. “One way to do that is to show the performance of the board in a completely different and unique way. And what better way to do that than to put the product into some really extreme conditions that go far beyond what you might see on even the harshest jobsite.”
Twenty-four hours later, when the team retrieved the board from the river, the panel showed some bumps and bruises but no signs of swelling.
“LP put the boards through a submersion test, but we thought this would be a much better test, with the force of the water on the board and being submerged at the same time,” says Luke Partridge, who kayaked the waterfall and assisted with the testing.
“The power of any river, big or small, is relentless. It’s a constant force,” adds professional extreme kayaker Benny Marr, who was also on site.
LP Legacy sub-flooring is APA-rated with the highest bending stiffness and as one of the strongest sub-floor panels in the industry. Packed with more resin, wax, and wood strands and made with Gorilla Glue Technology™, the sub-floor boasts superior moisture resistance that prevents edge swell. It carries a class-leading “Covered Until It’s Covered” no-sand warranty, as well as a Lifetime Limited Warranty that lasts as long as the home.
“I think ultimately what builders want in a panel is to never have to deal with it after installation. It doesn’t give them any issues initially in the build, through the construction phase, and through to the finished flooring going down,” says Brian St. Germain, LP’s Director of Business Quality & Technology. “To withstand all the rigors of building and still end up where they don’t have to think about it after it’s installed, that requires a tough panel, and that’s what we designed.”
Watch LP Legacy plummet over Britannia Falls and see behind-the-scenes footage from this one-of-a-kind video shoot at www.testedextreme.com.
LP Legacy is another example of LP’s growing specialty product selection designed to meet the growing demands for better engineered building solutions, as well as creating distinct value for customers.
To learn more about LP Legacy and for complete warranty details, visit www.LPCorp.com/Legacy.
About LP Building Products
Louisiana-Pacific Corporation is a leading manufacturer of quality engineered wood building materials, including OSB, structural framing products, and exterior siding for use in residential, industrial and light commercial construction. From manufacturing facilities in the United States, Canada, Chile and Brazil, LP products are sold to builders and homeowners through building materials distributors and dealers and retail home centers. Founded in 1973, LP is headquartered in Nashville, Tennessee, and traded on the New York Stock Exchange under LPX. For more information, visit LPCorp.com.
About Gorilla Glue
Headquartered in Cincinnati, Ohio, The Gorilla Glue Company is a leading manufacturer of adhesive solutions for DIYers, crafters, woodworkers and professionals alike. On a mission to make products that deliver impressive results, the company has since expanded its offerings from the original Gorilla Glue® to include Gorilla Tape®, Gorilla® Super Glue Impact-Tough® Formula, Gorilla® Wood Glue, Gorilla® Epoxy and Gorilla® Construction Adhesive, further solidifying the brand’s reputation as the “go-to” product line FOR THE TOUGHEST JOBS ON PLANET EARTH®. For more information, visit www.gorillatough.com, Facebook, Twitter or call (800) 966-3458.