QUINCY, Mass.--(BUSINESS WIRE)--UpCurve, Inc. (“UpCurve”), the small and medium-sized business (SMB) solutions provider, today announced that it has acquired Closely. The Denver-based technology company is best known for its award-winning mobile app, Perch, and will be integrated into ThriveHive’s digital solutions.
This acquisition further enhances ThriveHive’s suite of products, providing a one-stop shop for business owners looking to invest in digital marketing. The combination of Closely’s guided social media management software with ThriveHive’s Guided Marketing Platform creates a powerful data-driven offering for small businesses.
Closely was founded in 2011 by serial entrepreneur Perry Evans, who will be joining as SVP of Product Strategy and Corporate Development for ThriveHive. Evans and his team hail from an impressive roster of innovative companies like Mapquest, Jabber, Netscape, and Local Matters. Closely’s office in Denver, Colorado will become a key ThriveHive product and engineering hub.
“We are thrilled to welcome Closely to our team. They have a disruptive business model, offering guided social marketing to SMBs, that perfectly aligns with our Guided Marketing Platform, bringing us closer to the creation of a unified integrated play,” said Peter Cannone, CEO of ThriveHive. “Having Perry and his world-class team on board adds tremendous product and technical expertise to our Product and Engineering teams, bringing innovation forward that will further distance us from the competition.”
Perch has aggregated the live social data of over 500,000 business locations across six social channels including Yelp, Instagram, and Facebook, and was named a must-have app for small businesses. The free Perch app, available for both iPhone and Android phones, allows users to monitor social posts and reviews for their business and competitors. Closely has several other products in development as technology tools that will continue to empower SMBs through guided marketing to help them establish an online presence.
“The ThriveHive suite of digital products provides a solution to the universal problem that small business owners are having, which is access to simple digital marketing,” said Perry Evans, CEO and founder of Closely. “Closely and ThriveHive are complementary, and together, will continue to disrupt the SMB marketplace."
UpCurve provides small to mid-sized businesses with a full suite of products and services that support stronger growth, greater productivity and company-wide efficiency. UpCurve’s products include digital marketing, Customer Relationship Management (CRM) software and integration, marketing automation, cloud solutions, voice and email communication offerings, and small business financing. UpCurve, Inc. is a wholly owned subsidiary of New Media Investment Group Inc. For more information regarding UpCurve, please visit www.UpCurve.com.
ThriveHive empowers local business owners to take charge of their business growth, combining human guidance with easy-to-use technology to make marketing easy, effective, and affordable. It serves as a trusted online expert, offering a unique blend of leading-edge technology, and high-quality digital advertising services for small and mid-sized businesses. For more information, please visit www.thrivehive.com.