Online Advertising Market Procurement Research Report – Forecast, Trends and Pricing Analysis by SpendEdge

Global Online Advertising Procurement Market Intelligence Report (Graphic: Business Wire)

LONDON--()--Global procurement intelligence advisory firm, SpendEdge, has announced the release of their ‘Online Advertising Procurement Research Report.’ The insights and data in this report provide a strategic analysis of the supply markets, factors influencing purchasing decisions, procurement best practices, pricing models, supplier landscape, and an analysis of the supplier capability matrix for the marketing industry. This report breaks down the data and analysis behind the procurement of online advertising services and acts as an all-inclusive guide for making smart purchasing decisions.

“The growth of the online advertising market can be attributed to the rapid growth of smartphone users and the increase in the number of social media users in the past few years,” says SpendEdge procurement analyst Tridib Bora. “Demand for online advertising is increasing across the world because it is cost-effective and reaches a large audience base in a lesser time when compared with other formats of advertising,” added Tridib.

Looking for more insights from this report? Request a free sample report

SpendEdge sample reports are free of charge and provide insights that focus on cost-saving aspects of procurement and optimization of category spend.

Key Report Features

Supply Market Insights       Negotiation Strategies
Procurement Best Practices       Category Risk Analysis
Cost Saving Opportunities       Key Supplier Analysis
Pricing Models       Supplier Capability Matrix

Report Insights

  • The growth of online advertising market can be attributed to the rapid increase in the adoption of technology and use of business analytics to arrive at critical decisions, which can enhance the success of online campaigns. Hence, buyers are shifting to digital mode of advertisement campaigning. Also, many organizations are adopting cost-effective methods to advertise their products/services to achieve higher ROI on marketing spend.
  • Buyers must procure services from providers that create and strategize content through methods such as content remarketing and cookie-based advertising. Adopting this procurement practice helps buyers in cutting down overall cost and improves the reach of advertisements by ensuring that it influences the target audience.
  • One of the key challenges faced by the buyers in the online advertising market includes the difficulty in identifying service providers with creative and innovative expertise in converting leads and estimating ROI on online advertising campaigns. Hence the buyers should identify service providers who help them reach out to the right set of target audience for the product and choose the platform accordingly to enhance exposure.

This report is available at a discount for a limited time only: View the report snapshot before purchasing

Online Advertising Market: Pricing Trends

Monthly retainer based pricing model and performance-based pricing model are the two widely adopted pricing models in the global advertising industry. The monthly-retainer based pricing model makes it easier for buyers to manage their marketing budgets, as the fee is charged on a monthly basis whereas the performance-based pricing model encourages communication and provides cooperation and coordination between buyers, thus resulting in better ROI. It also offers flexibility to accommodate changes at any time.

Get unlimited access to all our reports. Our Insights platform provides ready-to-use procurement research reports, latest supplier news, innovation landscape, markets insights, supplier tracking, and much more at the click of a button. Start your 14-day trial now.

We also customize reports to meet clients’ requirements.

Browse Related Reports:

About SpendEdge

SpendEdge shares your passion for driving sourcing and procurement excellence. We are a preferred procurement intelligence partner for Fortune 500 firms and other leading companies across numerous industries. Our strength lies in delivering robust, real-time procurement market intelligence that helps sourcing and procurement professionals make informed decisions. These innovative procurement solutions help enterprises transform structural capabilities, improve execution efficiency, and fast-track time to savings.


Shilpa Balakrishnan
US: +1 (844) 746-0600

Release Summary

SpendEdge has announced the release of their Global Online Advertising Procurement Market Intelligence Report.


Shilpa Balakrishnan
US: +1 (844) 746-0600