Lucro Announces Strategic Collaboration with the American Medical Association

Lucro and the AMA work together in advancing purchasing decisions

NASHVILLE, Tenn.--()--Lucro, a Nashville-based healthcare technology company, today announced that it has finalized a strategic collaboration with the American Medical Association (AMA) to advance physician engagement in purchasing decisions among its physician members. Lucro’s digital productivity platform works to simplify complex buying decisions for both buyers and sellers.

The collaboration will enable clinical communities facing common challenges to work together and crowd-source knowledge to understand and make decisions regarding potential solutions. With Lucro’s digital platform, physicians and healthcare organizations can simplify complex buying decisions to make sure every vendor selection process is comprehensive and efficient.

“Physician groups are increasingly constrained by limited time and resources, but have a growing need for clarity, efficiency and cost reduction when prioritizing what technologies and services to purchase,” noted Bruce Brandes, CEO of Lucro. “Our goal is to address key needs for the physician community. Our partnership with the AMA will help us to increase transparency of solutions available and to streamline the experience for physicians and decision makers.”

The collaboration between the AMA and Lucro solidifies the shared goal of encouraging a deeper understanding of physician needs that can be resolved with advances in new technology. Lucro connects physicians with innovative vendors, while the AMA recently introduced the Physician Innovation Network (PIN), a virtual platform that allows physicians to offer insight and feedback that drives the development of solutions to meet the unique needs of front-line medical care.

“Physicians best understand the specific clinical and operational needs that can improve the delivery of high-quality care across the healthcare industry,” said AMA CEO James L. Madara, M.D. “This relationship will both advance the voice of the physician in the vendor selection process and bring a valuable resource to smaller practices that can benefit from the insights and experiences of larger organizations.”

Physicians interested in engaging on the Lucro platform are able to sign up as a healthcare organization at no cost at They may then create project boards to identify prioritized initiatives for which they seek solutions, supported by knowledge and insights crowd-sourced by trusted collaborators to select the right vendor partners.

About Lucro
Lucro is a digital platform that saves healthcare organizations time in finding and evaluating vendor partners. Created with input from the nation’s leading health systems, Lucro simplifies complex buying decisions to make sure every purchase is comprehensive and efficient. For more information, visit

About the American Medical Association
The American Medical Association is the premier national organization providing timely, essential resources to empower physicians, residents and medical students to succeed at every phase of their medical lives. Physicians have entrusted the AMA to advance the art and science of medicine and the betterment of public health on behalf of patients for more than 170 years. For more information, visit


Jennifer Renshaw, 270-485-1946

Release Summary

Lucro and the AMA work together in advancing purchasing decisions.


Jennifer Renshaw, 270-485-1946