Global Tourism Potential Index 2017 - A Ranking of 60 Major Developed and Emerging Markets - Research and Markets

DUBLIN--()--The "Tourism Potential Index 2017" report has been added to Research and Markets' offering.

The Tourism Potential Index is designed to provide a standardish view of the underlying level of potential for expansion in the tourism sector across 60 major markets in both the developed and developing world. The first part of the ranking is based on the forecasted average annual growth in international arrivals. The second part of the rankings - a star rating, is based on analysis of current conditions and a risk-adjusted assessment of growth potential.

The star rating is based on four pillars, and each country is additionally separately ranked according to these; these include significance, competitiveness, attractiveness and convenience. Significance outlines how important tourism is for the country as a whole, competitiveness provides value for money in terms of pricing, general consumer goods and specific tourism services, attractiveness considers cultural, economic and other assets which draw both leisure and business travellers to the country, and convenience examines the difficulty in travelling to the country, getting in, and getting around.

Scope

  • Iceland is ranked first, with a large surge in international arrivals between 2015 and 2016 and the highest forecasted average annual growth rate for 2016-2021 out of all 60 countries. Iceland is benefiting from the increased number of flights that Icelandic LCC WOW Air has added to Reykjavik.
  • Chile is the highest ranked South American country. The country has witnessed fast growth in terms of international tourists in the last few years, partly due to increased airline access and improved international marketing campaigns.
  • Egypt has the lowest forecast of all countries, with projected growth on 1.1% on an annual basis. Its tourism industry has struggled to rebound since the 2011 uprising, due a string of incidents such as the downing of Metrojet Flight 9268 in October 2015, which was predominantly carrying tourists.

Key Topics Covered:

  1. Methodology Brief
  2. Overview
  3. Market Forecast
  4. Overview Star Rating
  5. Attractiveness
  6. Significance
  7. Convenience
  8. Competitiveness
  9. Risk
  10. Country In Focus - Hungary
  11. Country In Focus - Mauritius
  12. Country In Focus - Morocco
  13. Country In Focus - Argentina
  14. Country In Focus - Switzerland
  15. Appendix

Companies Mentioned

  • WOW Air
  • Metrojet
  • Sheraton
  • Shangri-La
  • Air Arabia Maroc

For more information about this report visit https://www.researchandmarkets.com/research/3gsp57/tourism_potential

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Travel and Tourism

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Travel and Tourism