NEW YORK--(BUSINESS WIRE)--The Association of National Advertisers (ANA) Alliance for Family Entertainment’s (AFE) #SeeHer movement took another step forward by announcing a media partnership with “Celebrity Page,” a daily half-hour celebrity and pop culture TV show that airs in syndication to more than 150 U.S. TV markets and twice daily on Reelz Channel cable network. “Celebrity Page” will provide weekly coverage through branded #SeeHer Spotlight segments that feature shows, producers, writers, and performers that portray women and girls accurately in media.
“We are delighted to be partnering with “Celebrity Page” on the #SeeHer Spotlight,” said Stephen Quinn, ANA/AFE #SeeHer chair and former CMO of Walmart and PepsiCo. “Media plays such a critical role in society, and through the #SeeHer movement — a collective group of more than 1,000 brands — it is changing how women and girls are portrayed in programming and advertising. Through this exciting new partnership, we will deliver a weekly message to viewers through #SeeHer Spotlight’s powerful storytelling.”
“Our commitment to telling the stories that portray women and girls accurately in media has never wavered, even before this incredible partnership with the #SeeHer movement,” said Tom Molen, executive producer of “Celebrity Page” and EVP of Roker Media. “Now, more than ever, it is crucial to promote equality so that future generations will have the opportunities they so rightly deserve.”
Recent “Celebrity Page” #SeeHer Spotlight segment features include Emma Stone at the “Battle of the Sexes” premiere; Chrissy Metz from NBC’s “This is Us”; U.S. Olympic gold medalist Simone Manuel at the Nickelodeon Kid’s Choice Sports Awards; and Academy Award-winning actress Viola Davis from the Television Critics Association event in Los Angeles.
Founded in 2016, the ANA #SeeHer movement is a concerted effort on behalf of more than 50 major advertisers, representing 1,000 brands and $40 billion of combined U.S. ad spend, to encourage the accurate portrayal of women and girls in advertising media. The group’s goal is to eliminate unconscious bias and increase authentic portrayal 20 percent by 2020, the 100th anniversary of women gaining the right to vote.
As part of the movement, #SeeHer launched the Gender Equality Measure™ (GEM), which quantitatively measures unconscious bias on TV programs. GEM™ assesses the portrayal of women and girls for effectiveness as well as gender-specific appeal. This proprietary research gives marketers clear insight and enables them to advantageously direct TV advertising dollars and improve ROI.
GEM™ approved, #SeeHer Spotlight is a segment of “Celebrity Page,” the fast-action, half-hour TV-magazine show that brings fans celebrity-based news every weeknight in fresh, newly created packages. Topics range from red carpet events such as the Academy Awards, Emmys, and Grammys to Fashion Week and weekly feature film, television, and sports events as well as in-studio and on-location coverage of the people and topics that are moving the culture needle.
“We believe that if you can see her you can be her, and through this partnership, we are greatly expanding the visibility of incredible female role models,” said Shelley Zalis, co-founder of #SeeHer and CEO of The Female Quotient. “There has never been more a more important time to stand up and stand together and be the positive force for eliminating unconscious bias in media.”
About the #SeeHer Movement
Despite the strides made to accurately portray women and girls in media, an unconscious bias persists against women and girls in advertising, media, and programming. The Association of National Advertisers’ (ANA) Alliance for Family Entertainment (AFE) launched the #SeeHer initiative in June 2016 in a partnership with The Female Quotient, after the Obama administration announced the elimination of gender bias in media as critical to the nation’s future. The #SeeHer Initiative mission is to accurately portray all women and girls in media by 2020, the 100th anniversary of women winning the right to vote in the U.S. For more information, visit www.SeeHer.com, and follow us on Facebook, Instagram, and Twitter.
About the Association of National Advertisers (ANA)
The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers, and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes more than 1,000 companies with 15,000 brands that collectively spend or support more than $400 billion in marketing and advertising annually. The membership is comprised of more than 750 client-side marketers and 300 associate members, which include leading agencies, law firms, suppliers, consultants, and vendors. Further enriching the ecosystem is the work of the nonprofit ANA Educational Foundation (AEF), which has the mission of enhancing the understanding of advertising and marketing within the academic and marketing communities. For more information, visit www.ana.net, follow us on Twitter, or join us on Facebook.
About Celebrity Page and Unconventional Studios
Unconventional Studios produces branded entertainment content and experiences for video platforms spanning digital, mobile, and broadcast television, with studios in New York, Los Angeles, and Las Vegas. Unconventional Studios produces the daily syndicated entertainment news show “Celebrity Page,” which airs on more than 150 TV stations across the U.S. and on the cable channel Reelz available in more than 70 million homes. “Celebrity Page” brands itself ‘your entertainment news source’ and is hosted by Sonia Isabelle and Jaymes Vaughan. Trifecta Entertainment & Media syndicates “Celebrity Page” domestically, and Dick Clark Productions handles worldwide syndication. Mark Berryhill serves as senior executive producer and James Lisi serves as daily executive producer. Founded in 2013, Unconventional Studios is led by Berryhill and fellow Executive Producers Michael D. Kelley, Joe Lovejoy, Tom Molen, and Rob Moore. Unconventional Studios has partnerships with Meredith Corporation, TV Guide Magazine, and Music Choice.
About Roker Media
Roker Media is a division of Al Roker Entertainment (ARE), a leading producer of original, award-winning TV programs and digital content for the world’s best networks and brands. Led by 13-time Emmy award-winning TV personality and trusted multimedia authority, Al Roker, ARE is committed to producing high-quality content across a variety of distribution platforms. Launched in 1994, ARE has produced a variety of breakthrough unscripted, scripted, and digital programming for top cable networks including The Weather Channel, Food Network, Discovery, Lifetime, Spike, A&E and more. For more information, contact email@example.com.