CINCINNATI--(BUSINESS WIRE)--Based on the insight from the Always #LikeAGirl campaign that half of girls lose confidence at puberty1, Always is partnering with retailers to encourage girls to pursue their goals and build their confidence. As part of this work, Always and Target are pleased to announce their support of Girls on the Run, a non-profit organization that provides a physical activity-based positive youth development program to girls in third to eighth grades.
According to Girls on the Run, starting at the age of nine, girls’ confidence begins to drop2, and by the time they reach the age of 10, their physical activity levels begin to follow suit3. In the spirit of continuing to support girls throughout adolescence, Target with the support of Always is donating $1 million to Girls on the Run. As nearly half of participants require some level of financial assistance, this donation will help remove financial barriers and allow thousands more girls nationwide to enroll in Girls on the Run.
“We’re committed to helping our communities thrive and empowering families to take good care of themselves so they can live their best lives,” said Jennifer Silberman, Vice President of Corporate Responsibility at Target. “We look forward to inspiring more girls to participate in Girls on the Run by partnering with Always #LikeAGirl to extend access to the program.”
“The Always #LikeAGirl mission is to stop the drop in confidence girls experience at puberty, which is why we are so excited to partner with Target on this program,” said Amanda Hill, Always Brand Director at Procter & Gamble. “We know that the funds will allow more puberty-aged girls to benefit from Girls on the Run, providing them with the necessary tools to help maintain their self-confidence through puberty and beyond.”
Simone Biles, the most decorated American gymnast and a role model for girls everywhere, has also been engaged to help encourage girls nationwide. “I’m honored to support Girls on the Run, in partnership with Always #LikeAGirl and Target,” said Simone. “It’s so important for girls to know that they can accomplish whatever they set their minds to, and Girls on the Run plays an important role in helping girls build their confidence and pursue their dreams.”
A recent study conducted by Girls on the Run shows that 97% of participants learned critical life skills through their participation in the 10-week curriculum4. Throughout the program, girls are encouraged to take on new challenges in a non-competitive environment to help build their confidence and inner strength. The program culminates with a 5K run which provides girls with a sense of accomplishment the minute they cross the finish line. To showcase the impact of the program, Always and Target created a video that demonstrates how Girls on the Run is working to inspire young girls to realize their full potential: https://www.youtube.com/watch?v=sq7mYFg7bkE&t=
“We are so grateful for the support from Target and Always #LikeAGirl, two great entities that are helping empower girls and encourage them to stay confident during adolescence and beyond,” said Theresa Miller, Chief Engagement Officer at Girls on the Run. “We are eager to give more girls across the country the opportunity to participate in our life-changing programs and the donation will allow us to expand our reach. The impact this will have on local communities is amazing and will also bring us closer to our goal of serving two million girls by 2021.”
For more information on Girls on the Run visit, www.girlsontherun.org.
Always®, the world's leader in feminine protection, offers a wide range of feminine pads, wipes and liners designed to fit different body types, period flows and preferences. The Always line of feminine products includes Always Infinity™, Always Ultra Thins, Always Maxis, Always Radiant Pads, Always Liners and Always Feminine Wipes. Please visit www.always.com for more information.
For the past 30 years, Always has been empowering girls globally, bringing puberty education to millions of adolescent girls. Through the #LikeAGirl campaign, Always is on a mission to help stop the drop in confidence girls experience at puberty.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,828 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter.
About Girls on the Run
Based in Charlotte, N.C., Girls on the Run is a nonprofit organization with local Councils in all 50 states. Founded in 1996 with 13 girls, Girls on the Run has now served more than 1.4 million girls. Over the course of the ten-week program, girls in 3rd-8th grade develop essential skills to help them navigate their worlds and establish a lifetime appreciation for health and fitness. The program culminates with girls positively impacting their communities through a service project and being physically and emotionally prepared to complete a celebratory 5K event. With the largest 5K series by number of events in the world, Girls on the Run hosts more than 330 5Ks per year.
Girls on the Run was recently included as a top research-based program in a Social-Emotional Learning Guide developed by researchers at Harvard University and has been recognized by the National Afterschool Association (NAA) as one of the most influential after-school programs.
1 The Always Puberty & Confidence Study Wave I was conducted
using the Research Now Panel that surveyed 1,300 American Females aged
16 to 24 years old. There was a nationally representative sample group
of 1,000 females as well as an additional boost of 150 African American
and 150 Hispanic American females. The survey was implemented between
the dates of May 22, 2014 through May 28, 2014.
2 Self-Esteem: Robins, R.W., Trzesniewski, K.H., Tracy, J.L., Gosling, S.D., Potter, J. (2002). Global Self-Esteem Across the Life Span. Psychology and Aging, 17(3), 423-434
3 Physical Activity: Smith, A. L., & Biddle, S. J. H. (2008). Youth physical activity and sedentary behavior: Challenges and solutions. Champaign, IL: Human Kinetics.
4 Weiss, M.R. (2017). Girls on the Run: Promoting positive youth development through physical activity. Minneapolis, MN: University of Minnesota.