HOUSTON--(BUSINESS WIRE)--PROS® (NYSE: PRO), a cloud software company powering the shift to modern commerce, today announced plans to host a webinar with Modern Distribution Management, a leading provider of competitive intelligence for wholesale distribution. Titled “What’s in Your Customer’s Wallet? Best Practices to Grow Wallet and Market Share,” the webinar will feature distribution-market experts Tom Gale, president of MDM Analytics, and Jonathan Bein, Ph.D., managing partner of Real Results Marketing. The event is scheduled for Oct. 26 at 1:00 p.m. EST.
Tapping their combined decades of experience in the industry, Gale and Bein will share how distributors can use data science and analytics to sell more to existing customers and identify prospects with characteristics of a company’s best customers. The panel will also present a short case study of a distributor that used data to grow sales with existing customers.
“In today’s market, distributors are looking for solutions that provide customer insights so they understand how to effectively speed their time to capture more wallet share,” said PROS Senior Industry Solutions Manager Richard Blatcher. “They want to identify new sales leads for existing customers based on buying patterns; detect declining or inconsistent purchasing; and even take into account seasonality trends that affect certain product lines, market segments and accounts. We’ll showcase real-world success scenarios that show how sales teams can drive sales growth using artificial intelligence and machine-learning algorithms, and respond to opportunities with speed, precision and consistency to win business.”
“Distributors need to put into place a process to go after both wallet-share and market-share gains,” said Gale. “This webinar will cover best practices in defining clear goals and using analytics to capitalize on the right sales opportunities.”
About Gale and Bein
Thomas P. Gale is the president of MDM Analytics, MDM’s market intelligence division that provides visibility into industrial-product markets. MDM analytics helps customers identify market and account penetration for additional sales opportunities. Learn more about MDM at www.mdm.com.
Jonathan Bein, Ph.D., is managing partner of Real Results Marketing and works with distributors to make their marketing a profit center. He has developed an applied analytics approach for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors. Lean more about Real Results Marketing at www.realresultsmarketing.com.
PROS Holdings, Inc. (NYSE: PRO) is a cloud software company powering the shift to modern commerce by helping companies create personalized and frictionless buying experiences for their customers. Fueled by dynamic pricing science and machine learning, PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions. To learn more, visit pros.com.
This press release contains forward-looking statements, including statements about the functionality and benefits of revenue, profit realization and modern commerce software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue, profit realization and modern commerce software and its current expectations of the benefits of revenue, profit realization and modern commerce software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue, profit realization and modern commerce software needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue, profit realization and modern commerce software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.