LOS ANGELES--(BUSINESS WIRE)--H Code Media, the leader in digital advertising for the US-Hispanic market, today announced that Noah Mamet has joined its advisory board as the inaugural member and will work with the Company's leadership team to deepen relationships with media companies in both Argentina and throughout Latin America. H Code Media works with Latin American media companies to represent their digital inventory in the US to the advertising community.
“Noah Mamet is widely recognized throughout Latin America as a catalyst for cultivating an entrepreneur-friendly environment for start-ups in the country,” said Parker Morse, CEO of H Code Media. “As the US Ambassador to Argentina, Noah successfully created a bridge to US technology companies by making his support of entrepreneurship and innovation a core component of the United States development agenda in Argentina. Noah’s involvement with H Code Media will be instrumental in building critical relationships that will undoubtedly contribute to our long-term success in Latin America.”
Mamet formerly served as the US Ambassador to Argentina from December 2014 through January 2017. His work as Ambassador has afforded him a unique perspective on how the technology landscape has evolved in Latin America, and more importantly where it is going.
According to Advertising Age’s Hispanic Fact Pack, Hispanic major-media spending in the US edged up 1.2% to $9.6 billion in 2016, but the only category that grew significantly was digital, which is estimated to be up 16.9% to $2 billion. Therefore, Mamet understands the importance of H Code Media’s mission to connect marketers to the massive, underserved and fragmented US-Hispanic media market; and can provide key insights on how to accomplish the Company's overarching goal of making these connections meaningful, relevant and scalable via a mobile-first approach.
Mamet stated, “As H Code Media looks to leverage Company momentum, I’m looking forward to working with Parker and his team to establish meaningful partnerships within the Latin American business community for the organization.”
Morse added, “Noah has his finger on the pulse of the local tech market and has helped to build a global technology hub in Buenos Aires. With his guidance, H Code Media will secure more exclusive partnerships with media companies in the region. Additionally, we believe his assistance will allow us to more successfully partner with our agency clients to give them the data, inventory and creative content they need to best serve the high-profile brands that they represent to most effectively reach the US-Hispanic market.”
This news comes on the heels of H Code Media’s recently announced partnership with Futbol Sites (FSN), a top digital sports media group in Latin America, which extends the Company’s advertising inventory into new and previously untapped content areas.
ABOUT H CODE MEDIA
H Code Media is the leading digital advertising platform reaching US Hispanic consumers at scale. The Company was formed to better connect brands and advertisers with US Hispanics online. It reaches this niche audience by bringing together targetable data, the right inventory and impactful creative. Through H Code’s platform brands can more effectively reach US Hispanics than any other organization in the marketplace. Key clients include Target, Chase, McDonald’s, Live Nation, Kaiser Permanente, and Lincoln. H Code was founded in 2015.