GateHouse Media Deploys Prodoscore for Productivity Improvement

IRVINE, Calif.--()--Prodoscore™, the workforce productivity optimization company, today announced GateHouse Media, a subsidiary of New Media Investment Group Inc. (NYSE: NEWM) and one of the largest publishers of local-based media, serving 535 markets across 36 states, signed an agreement with Prodoscore to deploy deep machine learning technology for its sales and service functions.

Prodoscore will capture and measure data from the GateHouse Media’s G Suite, Salesforce & Sugar CRM and their API enabled communication platform, to present valuable behavior and business intelligence for the GateHouse Media management to improve productivity and customer service. Announced earlier this year, Prodoscore will be implemented to take advantage of the Google Cloud Natural Language API. This solution helps managers and their employees gain insights from unstructured text using Google machine learning, helping to contribute to elevated sales and operations productivity.

“When you have the right systems in place it is easy to take advantage of things like Google’s machine learning with Prodoscore. We began our migration to cloud business services several years ago with G Suite, Salesforce, and Sugar CRM. Prodoscore will now capture data from these applications to deliver new insights on how we can improve our business and be more productive," said, Peter Newton, Chief Revenue Officer at GateHouse Media.

“Since GateHouse Media’s business already runs on G Suite for Business, Salesforce, and Sugar CRM, it makes a lot of sense to implement Prodoscore, especially with GateHouse Media’s new API-enabled cloud communication platform, that is currently in the process of being deployed. Prodoscore offers a cost effective way for GateHouse Media to leverage Google’s new machine learning platform to gain invaluable insights into what drives their team’s productivity and proactively coach and train team members,” said Denise Hazime of VIWO.

VIWO, a Google Premier Partner and Authorized Prodoscore Reseller, brought Prodoscore to GateHouse Media and played an important role in the decision and solution selection process.

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About GateHouse Media

GateHouse Media’s mission is to deliver high quality and trusted journalism, products and services that enrich the communities they serve — their readers, commercial partners, employees and investors. GateHouse Media is one of the largest publishers of locally-based media in the United States. As of May 2017, they publish 130 daily newspapers, more than 600 community publications and over 555 local market websites that reach more than 23 million people each week. You’ll find their publications in 36 states and over 555 markets. Learn more at

About Prodoscore

Prodoscore™ is a company dedicated to empowering teams to be more effective and productive, validated with improved sales performance and time management metrics. By providing visibility into employee activities through a single, easy to understand productivity score – a Prodoscore – can then be calculated to improve sales productivity. Prodoscore works seamlessly with Google Cloud apps, CRM systems, and VOIP calling platforms allowing it to be quickly implemented and maintained. Learn more at


Gordon Benzie, +1 (562) 537-1932

Release Summary

GateHouse Media, a subsidiary of New Media Investment Group Inc., will deploy Prodoscore for Machine Learning for sales and service functions.

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Gordon Benzie, +1 (562) 537-1932