BOSTON--(BUSINESS WIRE)--SessionM, the leading customer engagement platform, today unveiled SessionM University, a hub for tools and information to educate current and potential clients on getting the most out of their investments in customer data management, marketing automation and loyalty solutions on the SessionM platform. As a complement to SessionM’s advanced suite of capabilities, which help solve enterprise marketers’ toughest challenges, SessionM University provides resources that enable users at every experience stage to take their customer engagement efforts to the next level.
“Customer engagement has grown extremely complex. There are a wide range of tools now available to enterprise marketers – the challenge now is ensuring they know how to use those tools effectively to achieve the outcomes they want,” said Lars Albright, CEO and co-founder of SessionM. “We've designed SessionM University as a way for both our existing and potential clients to learn more about what we do and become experts on our platform. We want to make sure our clients have all the resources they need to achieve the ultimate end goal of engagement – customer loyalty.”
Features of SessionM University include:
- Foundational Topics – Content and solutions for those getting started or considering the SessionM platform, tying top marketing challenges to the real-world tools that help solve them.
- Enhanced Guides – Comprehensive user guides for each of SessionM’s platform modules across the full suite of Customer Data Management, messaging, Offer Management and Loyalty.
- Advanced Learning – Links to more advanced technical documentation for topics such as SDK integration and working with the platform’s APIs.
Recently included as one of the most significant providers evaluated in “The Forrester Wave™: Customer Loyalty Solutions, Q3 2017” report, SessionM helps the world’s leading brands form stronger connections with their customers. By organizing data from the entire marketing stack into a single, actionable view of each customer, updated in real time, the SessionM platform enables marketers to dynamically segment audiences and orchestrate smarter customer interactions. With SessionM, organizations can deliver hyper-personalized engagements and offers on a one-to-one basis, resulting in happier, more profitable relationships and more loyal consumers.
More information about the platform and SessionM University is available at www.sessionm.com/university.
SessionM is a customer engagement platform empowering the world’s most innovative brands to forge stronger and more profitable customer relationships. The platform scales for the enterprise, globally. SessionM is headquartered in Boston with offices around the globe. For more information on SessionM, visit www.sessionm.com.