LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Uncle Dan’s, a specialty retailer of outdoor gear, apparel and camping supplies company, and Major League Baseball today announced a new partnership naming Uncle Dan’s the Official Outdoor Outfitter of Major League Baseball. The new deal is part of a previously announced multi-year agreement between MLB and Camping World Holdings (NYSE: CWH) and select business brands in their portfolio.
This long-term partnership includes major licensing and retail components that will feature officially licensed MLB products sold at Uncle Dan’s and other CWH retailers. Camping World brands are also granted rights to produce MLB licensed items themselves in a variety of consumer product categories.
Marcus Lemonis, CEO of Camping World Holdings and star of CNBC’s “The Profit” said, "It is an honor to work with Major League Baseball, one of the most historic leagues in American sports. The League Championship Series presented by Camping World has already been one of the most exciting in years. We look forward to continuing to work with MLB and leveraging our extensive experience with outdoor enthusiasts around the country to create and provide the best game-day experience to its sports and outdoor loving fan base."
With this agreement, Camping World plans to expand its brand awareness with an integrated marketing program that will reach millions of MLB fans through broadcast, digital, social, mobile and in-ballpark platforms. This includes LCS broadcast networks TBS, FOX and FS1, as well as MLB Media assets MLB Network, MLB.com and MLB Advanced Media mobile apps.
“We are happy to see ‘The Profit’ bringing his special vision and energy to MLB for new fan promotions surrounding the LCS, Spring Training and more,” said Noah Garden, MLB Executive Vice President, Business. “As we enjoy another memorable October of Postseason baseball, this was the perfect time to welcome Camping World to the MLB Family with a fully integrated partnership that will increase their brand awareness and deliver MLB products into their retail locations.”
About Camping World Holdings
Camping World Holdings, headquartered in Lincolnshire, Illinois, is the leading outdoor and camping retailer, offering an extensive assortment of recreational vehicles for sale, RV and camping gear, RV maintenance and repair and the industry’s broadest and deepest range of services, protection plans, products and resources. Since the Company's founding in 1966, Camping World has grown to become one of the most well-known destination for everything RV, with over 135 retail locations in 36 states and comprehensive e-commerce platform. Coupled with an unsurpassed portfolio of industry-leading brands including Gander Outdoors, Good Sam, Uncle Dan’s, The House and Windward/W82, Camping World Holdings has become the synonymous with outdoor experiences. Camping World’s stock is traded on the New York Stock Exchange under the symbol "CWH".
About Uncle Dan’s Outfitters
Uncle Dan’s Outfitters offers high quality products for any outdoor lifestyle. Whether it’s navigating cold Chicago winters, camping in the mountains, or backpacking through Europe, Uncle Dan’s Outfitters is for everyone. All are welcome from travelers to hikers to walkers to campers to glampers to commuters to dog walkers. From path to pub, mountain to museum, Uncle Dan’s will outfit anyone from everyday urban adventures to exciting excursions abroad.