WILTON, Conn.--(BUSINESS WIRE)--NIVEA® introduces its latest innovation in the NIVEA® In-Shower Body Lotion line. The new NIVEA® Radiant Silk In-Shower Body Lotion offers a timesaving 2-in-1 benefit of moisturizing while gently exfoliating the skin.
“All of our products are developed based on insights from our consumers, and we saw a need in the marketplace to create an innovation that is convenient and saves time in women’s busy lives,” said Jennifer Van Aken, Director of Marketing, NIVEA®. “We are continuing to evolve our popular NIVEA® In-Shower Body Lotion line by launching a variant that moisturizes and exfoliates which helps remove dull, dead skin, leaving skin healthier looking and radiant year round.”
To exfoliate and moisturize skin, apply NIVEA® Radiant Silk In-Shower Body Lotion in the shower on wet skin after cleansing. The patented formula with nourishing ingredients absorbs quickly into wet skin – just simply rinse off the lotion and enjoy non-sticky, moisturized skin for 24 hours.
NIVEA® Radiant Silk In-Shower Body Lotion is now conveniently available at all mass, drug and food merchandisers nationwide and select online retailers, and retails for $7.99 (SRP) for 13.5 oz.
To find out more about NIVEA® Radiant Silk In-Shower Body Lotion and other NIVEA® products, visit www.NIVEAusa.com, follow @NIVEAusa on Twitter and Instagram or visit us on Facebook at Facebook.com/NIVEAusa.
Beiersdorf Inc is the North American affiliate of leading global skincare company, Beiersdorf has over 130 years of expertise in providing innovative, high-quality skincare products, The Hamburg-based company has around 18,000 employees worldwide and is listed on the DAX, the German benchmark equities index. Beiersdorf generated sales of €6.8 billion in financial year 2016. NIVEA, the world’s No. 1 skin care brand*, is the cornerstone of the company’s brand portfolio, which also includes well-known brands such as Eucerin, Aquaphor, La Prairie and Labello.
* Source: Euromonitor International Limited; NIVEA by umbrella brand name in the categories Body Care, Face Care and Hand Care; in retail value terms, 2016.