Its previous owner, IGT, bought the site back in 2014 as part of its £18m takeover of Probability.
Players on LadyLucks.co.uk are already benefiting from the ALEA touch; the operator has quadrupled the number of game suppliers to seven, with slots now available from the likes of Microgaming, NetEnt, Pragmatic Play and soon IGT.
LadyLucks.co.uk first launched in 2004 as the UK market’s first mobile-only casino, but now, under ALEA management, it boasts 80+ slots available across both mobile and desktop channels.
In addition, players will be able to access slot games that offer free spin features for the very first time. More games will also be added to the LadyLucks.co.uk portfolio over the coming months.
To celebrate its takeover of the brand, ALEA will be offering a special bonus to players: 100% deposit match up to £200 and 100 free spins. For players who don’t hit a win during their first month of play, ALEA will also award them 5% cashback.
Alexandre Tomic, ALEA co-founder, said: “We are pleased that our strong relationship with IGT has enabled us to acquire the LadyLucks brand. It’s also great to have Sarah Quinan on board as casino manager, as she had been with the old LadyLucks as VIP manager right from the start, when it was still under Probability management, and the players will be thrilled to have her back.”
“When we approached her about the project, Sarah instantly showed her passion and love for the brand, and very much wanted to be a part of its future under ALEA ownership. I know she will do a great job of driving LadyLucks forwards.”
Sarah Quinan, LadyLucks Casino Manager, said: “LadyLucks is back with a bang, providing players with more games across more platforms than ever before. To celebrate, we are offering players a generous deposit bonus and cashback scheme.
“This is just the start, however, and over the coming months we will be packing our game portfolio with even more blockbuster slots from a huge range of suppliers, as well as launching innovative features and exciting bonuses and promotions.”
ALEA recently received its licence from the UK Gambling Commission, allowing it to launch its innovative 3D virtual reality casino, SlotsMillion, to UK players for the very first time.
The company was founded with the aim of creating a world-class online casino experience and to design and develop new technologies and innovations to drive player engagement and take online casino to the next level.
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