KUWAIT CITY--(BUSINESS WIRE)--Ms. Karima Al-Zahem, Director of International House Institute - Kuwait (IHI), announced today that the institute participated in a hugely successful fashion event at the Radisson Blu Hotel - Kuwait City on 11 October 2017 on EU-GCC Collaboration, design innovation and sustainability.
Research shows, that Muslim consumers spend an estimated $230 billion on clothing. That figure is projected to grow to $327 billion by 2019, surpassing the current combined clothing markets of the UK ($107 billion), Germany ($99 billion) and India ($96 billion). However, the GCC is not only an export market. With the right institutional support, the GCC has a great potential to become a fashion exporter to the rest of the world. Therefore, the high-end fashion conference in Kuwait offers a great opportunity for companies, buyers, designers, influencers and organizations to share experience and knowledge that will develop further cooperation between the EU and the GCC within the fashion industry.
The EU-GCC Trade and Business Cooperation Facility is a three-year project, financed by the European Commission with the aim at strengthening trade, investment and business cooperation between the EU and the GCC through business networks, mutual understanding and dialogue. The project is managed by the leading EU and GCC private sector organizations that represent a member-ship base of over 2.5 million firms: Federation of GCC Chambers, BUSINESSEUROPE, the Confederation of Danish Industry.
“The GCC region has great potential within the fashion design industry and this high-end fashion conference will highlight regional upcoming designers and entrepreneurs because they are crucial to develop the local fashion industry. Strengthening this sector that employs many women and young people, can furthermore be a solution to some of the challenges like unemployment and economic diversification in the region,” Ms. Karima Al-Zahem said.
The International House Institute is a prestigious training center situated in a major commercial district and the leaders in fashion design training in Kuwait. IHI provide a wide variety of professional training courses for clients as art, business, computer and language courses.
The conference gathers fashion industry stakeholders from the EU and GCC to discuss industry collaborations and business opportunities between Europe and the Gulf countries. Other interesting panels include discussions on innovation and sustainability in fashion as well as how social media may empower young entrepreneurs and ensure the future of the fashion industry.
The High-End Fashion Conference was held in 3 intervals, Moderated by Ms. Caterina Minthe, Features Director, Vogue Arabia.
* First interval (From 9:30 AM to 11:30 AM)
EU-GCC TRADE AND BUSINESS COOPERATION FACILITY WELCOME REMARKS
- Ms. Lucie Berger, Head of Trade Section, Delegation of the European Union
SETTING THE SCENE - HOW TO TAKE THE FASHION INDUSTRY TO THE NEXT LEVEL
- H.E. Sheikha Intisar Salem al-Ali al-Sabah, Founder and Designer,
- Ms. Alia Khan, Founder and Chairwoman, Islamic Fashion and Design Council
- Mr. Malek Hannouf, Head of Anti-counterfeiting Middle East & Africa Louis Vuitton
- Mr. Tristán Ramírez Ruiz de la Prada, CEO, Agatha Ruiz de la Prada
FUTURE FASHION TRENDS — THE VISION MACRO TRENDS FOR 2019
Mr. Erdinc Karatas, Account Manager Turkey and Middle East, WGSN
* Second interval (From 12:45 PM to 14:25 PM)
DISCUSSION ONE: EU-GCC FASHION TRADE AND COLLABORATION
- Ms. Maria Gold Knudsen, Head of Editorial and Style Content, Ounass
- Ms. Ann Hertha, CEO, Fashion Exclusive UAE
- Mr. Guglielmo Olearo, International Director, Première Vision
- Ms. Amal Al Raisi, Designer, Amal Al Raisi
- Ms. Viktoriia Pustynikova, Business Developer, Kopenhagen Fur
DISCUSSION TWO: INNOVATION AND SUSTAINABILITY
- Ms. Helle Graabæk, Head of Textiles, Design School Kolding
- Ms. Shahd Alshehail, Co-founder and Board Member, Project Just
- Ms. Valèrie Vriamont, Business Developer, Materialise
- Ms. Matea Benedetti, Designer and CEO, Matea BENEDETTI
* Third interval (From 14:45 PM to 15:30 PM)
DISCUSSION THREE: SOCIAL MEDIA, EMPOWERMENT AND ENTREPRENEURSHIP
- Ms. Sheika Bashayer Al Sabah, Public Figure
- Ms. Montaha Al Ajeel, Kuwaiti Fashion Designer and Business Woman
- Ms. Reema Al-Yacoub, CEO and Founder, PM basics
- Ms. Maha Abdul Rasheed, Bambah Boutique
- Ms. Mariah Idrissi, First Hijabi Model
- Ms. Caterina Minthe, Features Director, Vogue Arabia
- EU - GCC Trade and Business Cooperation Facility
Ms. Karima Al-Zahem concluded her statement by saying “When doing business in EU and GCC, it is essential to work with business partners that understand the local culture and environment, and we look forward to working with EU-GCC Trade and Business Cooperation Facility on future initiatives.”
– Event Details —