WASHINGTON--(BUSINESS WIRE)--Skylight Intelligence, a company focused on analytics, strategy and operations, released a report on the reputation and public perceptions for several of the most influential public figures and industries in the United States.
“We’ve seen how reputation can make or break corporations and public figures and it is something that is widely discussed today,” said Joe Naaman, Executive Vice President of Skylight Intelligence. “We wanted to give businesses a resource to both understand and measure the dynamics of reputation.”
Skylight compiled the report by surveying more than 500 people across the United States and comparing public perceptions of 13 public figures and 28 leading organizations across seven industries. The “Dynamics of Reputation” report measures and compares the trust level, approval ratings, public familiarity and favorability rankings of some of the largest industries and most influential personas in entertainment and politics including Taylor Swift, Kanye West, Beyoncé and former Vice President Joe Biden.
"This [report] provides professionals and executives with an overview of how reputation differs across various industries and public figures,” said Rhett Skelton, Officer with Skylight Intelligence. “Skylight is able to measure and analyze the effect that current events and industry trends have across entities, providing a framework and point of reference that organizations can use to guide their proactive efforts to predict how changes in the market might affect them.”
Download the full report, exploring the “Dynamics of Reputation.”
Take control of your organization’s reputation, monitor this key success metric with actionable insights into your current digital presence and online brand reputation with Skylight’s Perspectives on Digital Command Centers.
About Skylight Intelligence:
At Skylight Intelligence, our team of analytics, research, and strategy professionals will bring the highest level of thinking to your organization’s biggest problems. We will work with your team to deliver practical and effective solutions. Skylight Intelligence is committed to innovative thinking and measurable results. We act as trusted advisors to our clients and deliver a meaningful impact that will drive positive change within an organization. Through a multidisciplinary approach, our services drive practical solutions that work. To learn more about Skylight Intelligence, visit http://skylightintel.com/.