DUBLIN--(BUSINESS WIRE)--The "Mobile Engagement Market by User Type (SME, LSE), Solution (SMS & MMS, Push Notification, In-App Messaging, E-mail, App/Web Content), Vertical (Financial Services, Retail, Travel & Hospitality, Telecom & IT), and Region - Global Forecast to 2023" report has been added to Research and Markets' offering.
The mobile engagement market will be valued at 4.44 Billion in 2017 and is expected to reach USD 38.70 Billion by 2023, at a CAGR of 43.46% between 2017 and 2023.
Major factors driving the market include increasing use of mobile device applications and growing focus on the mobile first strategy. However, high initial investment to set up mobile engagement campaigns and difficulty in monetizing mobile apps are the major restraining factors for this market.
The market for SMEs is expected to hold the larger share during the forecast period as a large number of vendors are likely to come up with solutions specifically to cater to the demands of SMEs. This is expected to help these businesses go mobile and start making use of digital marketing to drive traffic and increase sales.
The market for the financial services vertical is expected to grow at the highest rate during the forecast period. The key reason contributing to this growth is the proliferation of mobile devices, which has enabled businesses with real-time marketing elements for various financial services, such as insurance and banking.
- Urban Airship
Key Topics Covered:
2 Research Methodology
3 Executive Summary
4 Premium Insight
5 Market Overview
6 Mobile Engagement Automation Market, By Vertical
7 Mobile Engagement Automation Market, By User Type
8 Mobile Engagement Automation Market, By Solution
9 Geographic Analysis
10 Competitive Landscape
11 Company Profiles
For more information about this report visit https://www.researchandmarkets.com/research/5c72zg/mobile_engagement