LOS ANGELES--(BUSINESS WIRE)--Key Brands International, Ltd, appoints Vanessa Haynes as Director of Sales and Marketing to oversee further development of brands including, it Haircare, Vital Care and JAX Premium Men’s Hair Care – found in stores including Walmart, Walgreens and Bed Bath and Beyond.
Harvey Vechery, CEO and President of Key Brands International Ltd, dba Key Distributors Inc, established the business over 40 years ago with wife Linda. Key Brands International develops successful hair care and skin care products including shampoo, conditioner and hairspray.
“Vanessa has a deep understanding of retail markets, the manufacturing business and people. With this she delivers full picture strategies,” says Harvey Vechery.
Haynes has directed the sales and marketing of US and international companies and consulted manufacturers and retailers in various industries. Haynes has over 17 years of marketing and sales management experience, including 10 years in executive management.
Vanessa, daughter of Pro Football Hall of Famer, Mike Haynes, has led marketing strategies including working with The Trust (powered by the NFLPA), the NFL Players Association and obtaining brand exposure through the Super Bowl and Pro Football Hall of Fame.
Included in Haynes’ focus is the growth of JAX premium men’s hair care, with owners Willie Gault and Mike Haynes, Vechery and Senior Vice President of Sales and Operations, Scott Kapp. “It is an exciting group to work with. The entire team is incredibly talented, driven and making a positive impact,” says Haynes.
JAX is represented by brand ambassadors Sebastian Lletget, LA Galaxy major league soccer player, Willie Gault, Chicago Bears Super Bowl Champion, Oakland Raiders great, and Olympian, and Mike Haynes, Pro Football Hall of Famer, 8th year as spokesperson for the American Urological Association and prostate cancer survivor.
Haynes is excited to get going, “JAX is a fun brand for more to experience. It supports the wants and needs of various types of men, of all ages, for an affordable price.”
The Vecherys add, “Vanessa’s experience and qualities are a rare find. She is an asset to add to the team. We have no doubts she will make a significant contribution to our business.”