The research study covers the present scenario and growth prospects of the global smart toilet seat market for 2017-2021. The report includes the market segmentation based on end-user (residential and commercial) and geography (APAC, the Americas, and EMEA).
Rapid urbanization, rising disposable incomes, changing consumer preference for elite products, and rising number of high-net-worth individuals (HNWI) in developed countries, such as the US, and countries in Europe are expected to influence the growth of the market. This is because these countries consider personal hygiene and lifestyle statement of prime importance.
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Technavio analysts highlight the following three factors that are contributing to the growth of the global smart toilet seat market:
- Rise in commercial construction sector
- Growing urbanization and evolving lifestyles
- Rising demand for water-saving technologies
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Rise in commercial construction sector
Smart toilet seats are the perfect blend of technology, culture, personal hygiene, and bathing habits. Countries in Asia, Middle East, and Europe are increasingly adopting smart toilet seats due to enhanced comfort and hygiene. Therefore, the growth in commercial buildings, such as restaurants, offices, and hotels, is expected to drive the demand for smart toilet seats globally.
Anju Ajaykumar, a lead construction research analyst at Technavio, says, “A major manufacturer of smart toilet seats is TOTO, based in Japan. The company has expansion plans by creating brand awareness in other countries in Europe, Asia, and the Americas. The company is enhancing its production system in Vietnam and Thailand, whereas it is increasing its brand value and awareness through product superiority in intermediate and luxury markets in countries in the Americas.”
Growing urbanization and evolving lifestyles
Rapid urbanization and rising population are the key contributors for driving the demand for smart toilet seats. Urbanization is changing the lifestyle of people and leading to the increased demand for sophisticated and hygienic bathrooms. The growth of cities globally signifies the shift of people from rural to urban areas.
“Changes in lifestyles due to rising disposable incomes have led to the growing preference for a luxurious and comfortable living. These changes in lifestyles will increase the demand for more residential buildings, offices, and other commercial buildings in urban cities to facilitate services for people. This will be a major demand driver for the global smart toilet seat market,” adds Anju.
Rising demand for water-saving technologies
The need to conserve water and water resources is one of the primary goals of major smart toilet seat manufacturers. The growing population has increased the need for water sustainability. The construction of commercial buildings is on the rise, thereby increasing the consumption of water. Flush toilets are one of the largest water users in a building or home, accounting for nearly one-third of the total indoor water consumption.
TOTO offers a wide range of products in one-piece, close coupled, wall hung, wall faced, and seat cover categories. TOTO offers a wide range of water saving smart toilets. For instance, the NEOREST XH1 has striking features, such as hybrid ecology system, water saving dual flush, tornado flushing for powerful flushing with less amount of water, integral washlet features with front and rear warm water washing, Ewater for cleaning the toilet, and automatic operation of lid open and close.
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