In this report, Technavio covers the market outlook and growth prospects of the global gluten-free bakery market for 2017-2021. The market is segmented based on product, which includes gluten-free bread, gluten-free biscuits and cookies, other gluten-free bakery products, and distribution channel, which includes supermarkets and hypermarkets and health food stores.
The global gluten-free bakery market is growing due to various factors such as the rise in the number of people with gluten intolerances and allergies along with the increasing demand for bakery products with gluten-free claims. The increasing awareness about the ill effects of gluten intolerance and the rising number of people with celiac disease will further contribute toward the growth of global gluten-free bakery market.
Technavio’s food and beverages research analysts categorize the global gluten-free bakery market into the following segments by regions:
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EMEA: largest gluten-free bakery market
The gluten-free bakery market in EMEA is growing due to various factors such as increasing awareness about the food intolerances, new product launches, increasing strategic alliances, and various other factors. The countries such as Italy, Germany, and the UK are experiencing a high level of demand and consumption rate of gluten-free products.
“The innovations occurring in the gluten-free bakery products market influence the consumer to purchase gluten-free bakery products instead of regular ones. For example, the gluten-free bakery market in Germany is witnessing a grain-free trend due to the increasing consumer preference for products with higher protein content in the flour,” says Akash Pandey, a lead analyst at Technavio for research on food.
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Gluten-free bakery market in the Americas
Owing to the increasing gluten-sensitive population, the demand for gluten-free bakery products is increasing rapidly. As consumers are increasingly becoming aware of the side-effects of excessive gluten consumption, they are increasingly inculcating only gluten-free foods in their diets. Celiac disease is common in most parts of the North America, especially in countries such as the US and Mexico. In addition to that, various health organizations are also influencing the demand for gluten-free bakery products.
“The gluten-free bakery market in the Americas is witnessing an expansion in areas such as product portfolio, especially with respect to packaging and ingredients. For example, in 2016, Canada Bread Company, a subsidiary of Grupo Bimbo launched Sanissimo Salmas, a wholesome oven-baked gluten-free cracker made from non-GMO whole-grain corn flour that does not contain any artificial flavors/colors; sugars; or trans-fats. Ancient grain flours such as sorghum, quinoa, brown rice, and others in making the gluten-free bread,” adds Akash.
Gluten-free bakery market in APAC
The gluten-free bakery market in APAC is growing due to the increasing awareness of gluten-free food items on individual health, rising number of product launches, consumer inclination toward health foods that come with value-added claims, and various other factors.
The growth of gluten-free bakery market in APAC is mainly generated from Australia, India, and China. Among these, Australia records the most number of people with celiac diseases. Consumers are increasingly opting for gluten-free bakery products, as they are low in carbohydrates and calories.
The top vendors in the global gluten-free bakery market highlighted in the report are:
- Pinnacle Foods
- Dr. Schär
- Hain Celestial
- General Mills
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