DUBLIN--(BUSINESS WIRE)--The "Augmented Reality Automotive Market by Function (AR HUD Navigation, AR HUD ACC, AR HUD LDW & Advanced AR HUD), Sensor Technology, Display Technology, Level of Autonomous Driving, Electric Vehicle, Vehicle Type, and Region - Global Forecast to 2025" report has been added to Research and Markets' offering.
Rapid technological advancement and increasing consumer demand for advanced safety functions are expected to fuel the demand for the augmented reality automotive market
This highly advanced technology is expected to be launched in luxury and premium range of vehicles once it becomes commercially available in 2018-2019. The luxury car segment is one of the larger contributors to the global luxury goods market. This car segment is primarily led by the demand for technologically advanced cars in developed countries such as U.S., Germany, U.K. and emerging markets such as China and Brazil that have an increasing number of affluent buyers.
With growing demand for in-vehicle safety functions and advanced technology, OEMs are increasingly combining connectivity and safety functions to maintain brand differentiation and attract consumers. The growth of such combinations could escalate the role for augmented reality head-up displays (AR HUD), which would integrate real-time advanced driver assistance systems with the safety functions of AR HUD.
The market growth in the segment can be attributed to the growing demand for advanced technology in passenger cars. The need to monitor multiple in-vehicle displays can be a cause of distraction for the driver, triggering potential dangerous situations on the road. The AR HUD will enhance safety by displaying all the information required by the driver on the windshield of a vehicle in the driver's line of sight. The AR HUD, when integrated with active and passive systems, will assist a driver in avoiding crashes.
The demand for such advanced technology is expected to increase in developing and developed countries such as the U.S., Germany, U.K., China, and Japan, where there is high adoption of advanced in-vehicle safety technologies.
The report provides detailed profiles of the following companies:
- Continental AG
- Denso Corporation
- DigiLens Inc.
- Garmin Limited
- General Motors
- Harman International Industries Inc.
- Hyundai Motor Company
- LG Business Solutions
- MicroVision, Inc.
- Nippon Seiki Co, Ltd
- Panasonic Corporation
- Pioneer Corporation
- Robert Bosch GmbH
- Texas Instruments Inc.
- Visteon Corporation
- Volkswagen AG
- WayRay SA
- Yazaki Corporation
Key Topics Covered:
2 Research Methodology
3 Executive Summary
4 Premium Insights
5 Market Overview
6 Technological Overview
7 Augmented Reality Automotive Market, By Function
8 Augmented Reality Automotive Market, By Sensor Technology
9 Augmented Reality Automotive Market, By Display Technology
10 Augmented Reality Automotive Market, By Electric Vehicle
11 Augmented Reality Automotive Market, By Level of Autonomous Driving
12 Augmented Reality Automotive Market, By Vehicle Type & Region
13 Competitive Landscape
14 Company Profiles
For more information about this report visit https://www.researchandmarkets.com/research/h26vbm/augmented_reality.