LONDON--(BUSINESS WIRE)--Triton Digital, a leading technology provider for the audio industry, today announced that Richard Palmer has joined the company as Director of APAC Market Development. In this role, Richard will manage Publisher onboarding, in addition to agency, trading desk, and trade association relations on behalf of Triton Digital throughout Australia, New Zealand, and other parts of the Asia-Pacific region.
Palmer brings to Triton more than 11 years of digital audio experience, having served as Head of Digital at Australian media network Macquarie Media Limited, where he developed and deployed innovative digital applications while increasing online audiences and driving the continued growth of digital revenue. Previously, Palmer served as Production and Account Manager at Southern Cross Austereo (SCA).
“With an extensive background in digital audio technology and strategy, Richard is an incredibly valuable asset to our growing global team,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “We are excited to have him on board to continue to drive the overall growth of the online audio advertising industry in APAC, for the benefit of the radio broadcasters, podcasters, music services, and brands that are leveraging this efficient and effective channel.”
“The digital audio industry in Australia is seeing tremendous growth, with more than 12 million Australians consuming audio on their devices each month,” said Palmer. “With an unmatched technology stack and continuous global expansion, no other technology provider can support the needs and growth of the global digital audio industry like Triton. I am thrilled to join them in further building, supporting, and promoting the digital audio industry in APAC.”
About Triton Digital
Triton Digital® (https://www.tritondigital.com) is building a better audio marketplace by making online audio advertising more accessible, intelligent, and effective. Launched in 2006 and operating in more than 45 countries, Triton Digital is the largest global technology and services provider to the digital audio industry. Triton’s technology is designed to help broadcasters, podcasters, and music services streamline their day-to-day operations, build their online audience, and maximize their online revenue. Its comprehensive product suite includes online audience measurement, streaming delivery and media players, advertising technology and online audience engagement tools. In addition, Triton operates a programmatic audio advertising marketplace that delivers a streamlined and effective way for brands to reach a range of audio audiences through a single programmatic platform.