SACRAMENTO, Calif.--(BUSINESS WIRE)--Superior Farms, North America’s largest lamb producer, announced today that Kenneth Wilks has joined Superior Farms Pet Provisions (SFPP), the company’s pet division, as the new Vice President of Sales. Most recently serving as Sales and Marketing Director for the pet division of W.F. Young, Inc., Wilks has an extensive pet food marketing portfolio that spans more than 15 years promoting specialty products to consumers of the pet food industry.
Gary Pfeiffer, President of SFPP, led the search. “As Superior Farms Pet Provisions continues to expand its reach and deliver new and exciting products, I felt that it was essential to have someone on board who knows pet food sales inside and out. Ken Wilks is that guy and we are really excited to welcome him into the Superior Farms Family,” said Pfeiffer. “Ken’s experience growing natural brands includes the widespread introduction of raw frozen food to the pet specialty channel at Nature’s Variety™ and the early growth of Merrick™ brand pet foods & treats. Ken will help Superior Farms capitalize on their supply-side vertical integration with the launch of natural pet foods & treats that are increasingly sourced ‘from our farms to you.’”
“I look forward to working with Gary and the entire Superior Farms Pet Provisions team. I believe that everything I’ve learned in my career thus far will only help us grow the business. We have one of the finest product lines out there and I know that we are going to make a lot of furry, four-legged family members pretty happy,” said Wilks.
SFPP offers natural, wholesome treats and chews made from 100% lamb, venison, and other natural proteins. SFPP also markets the Mary’s Free Range line of raw organic pet diets.
Superior Farms Pet Provisions is a division of Superior Farms. Founded
in 1964 with headquarters in Sacramento, California, Superior Farms is
North America’s largest, and most sustainable, processor and marketer of
lamb. The company is the recognized leader in the retail and foodservice
markets it serves, providing products and services to customers
throughout the United States, Canada, and more than 10 countries. The
company has approximately 400 employee-owners at its nationwide network
of facilities and offices. An ESOP Company (Employee Stock Ownership
Plan), Superior Farms is an employee-owned company whose members take
pride in their individual roles and contributions to the company’s
success. The Superior Farms family of brands includes Superior Farms,
Cascade Creek and Farmer’s Mark.
Twitter: @eatlamb; Instagram: @sfpet; https://www.superiorfarmspet.com