FINDLAY, Ohio--(BUSINESS WIRE)--As the Ottawa Senators Hockey Club takes the ice for the start of regular season play, fans will see Cooper Tire prominently displayed. Cooper kicks off its first year as an official partner of the Ottawa Senators with the team’s home opener today and will sponsor the Senators throughout the 2017-18 National Hockey League season.
“Cooper is proud to support the Ottawa Senators and our loyal Canadian dealers through this sponsorship,” said Laura Goetz, Cooper’s Senior Advertising Manager – North America Tire Operations. “Cooper has more than a century of experience in the tire industry, with a focus on making quality tires that last. This relationship will allow us to share our great Cooper products with the Senators’ passionate and engaged fan base and continue to grow the longstanding ties we have in Canada.”
Cooper will be prominently featured in a mix of marketing efforts including exposure in the arena and on arena video screens as well as through local market radio, social media, digital and print media. Fans watching Senator broadcasts at home will also see Cooper Tire displayed on nationally televised dashboard signage.
About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global family of companies that specializes in the design, manufacture, marketing and sale of passenger car, light truck, medium truck, motorcycle and racing tires. Cooper’s headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design operations within its family of companies located in more than one dozen countries around the world. For more information on Cooper, visit www.coopertire.com, www.facebook.com/coopertire or www.twitter.com/coopertire.