MELBOURNE, Australia--(BUSINESS WIRE)--BLASS Wines, the newest Australian wine entry to hit the U.S. market, was announced today as official partner to USA Rugby and Rugby World Cup Sevens 2018. The popular wine selections will be featured at sponsored events before and during the world tournament in San Francisco.
Starting in February 2018, USA Rugby and Ruby International Marketing are excited to host a series of BLASS-sponsored events aligned with USA Eagles test matches featuring three BLASS bottlings – a Reserve Release Chardonnay, Shiraz and Red Blend. In developing the partnership, Rugby International Marketing was inspired to include international elements off the pitch, as the world gathers in the U.S. Fans can expect on-site tasting and brand experiential opportunities, VIP/hospitality suites, player appearances, rugby demonstrations, after-parties and more.
In addition, BLASS will be running a national Rugby World Cup Sevens 2018 Sweepstakes launching in spring 2018. BLASS will send six grand prize winners and their guests to the first ever Rugby World Cup Sevens 2018 championship to be hosted on U.S. soil in July 2018 at San Francisco’s iconic AT&T Park.
“We’re thrilled to be an official partner with USA Rugby and the Rugby World Cup Sevens, which have a natural affinity with our brand,” noted Emma Brown, Senior Brand Manager for BLASS in the Americas. “Founding winemaker Wolf Blass pushed the boundaries of his craft by pioneering a bold and approachable wine style that revolutionized the Australian wine industry, captured the country’s most prestigious wine awards and earned him a permanent place in Australian winemaking history. We see these same core values of boldness, imagination and a relentless pursuit of excellence embodied in USA Rugby and we’re excited to be a part of it!”
USA Rugby CEO, Dan Payne adds, “As rugby continues to gain momentum with U.S. consumers, establishing a stronger connection with current fans, and attracting new ones is fundamental. We are excited to have a dynamic partner in BLASS wines, helping to raise awareness for the sport while bringing an added interest and experience to match days.”
BLASS wines are available at better chain retailers, independent wine retailers and restaurants in major markets around the U.S. BLASS is imported and marketed in the U.S. by Treasury Wine Estates. For additional information, please visit: www.blasswine.com, www.tweglobal.com or www.wolfblass.com.