SAN FRANCISCO & TEL AVIV, Israel--(BUSINESS WIRE)--Reduxio Systems, the innovation leader in unified data storage management and protection solutions for the enterprise, announced today the company was honored as the overall winner of the 2017 Stackie Award: Org Edition at the MarTech® Conference in Boston on Monday, October 2. For the past three years, MarTech® has been running The Stackies, inviting marketers to send in a single slide that visually illustrates their marketing tech stack. In anticipation of the Boston event, MarTech® launched a new award— The Stackies: Org Edition. Global marketing teams were challenged to illustrate their respective marketing department’s “organizational stack” — a visualization of the roles and processes created to run marketing. The top 5 were honored at the opening night reception, and Reduxio was chosen as the overall winner.
“The Stackie Award further validates Reduxio’s visionary approach to marketing and our commitment to building an organizational capital that harnesses the potential of technology and embraces new elements of culture and philosophy in today’s digital world,” said Mike Grandinetti, Reduxio’s chief marketing & corporate strategy officer. “We’re honored to be recognized by MarTech® as we look to shape the organization and operation of modern marketing.”
In judging the marketing organization stacks, MarTech® considered the following factors:
- Alignment — how well-aligned is a company’s org stack with their business
- Clarity — how easy is it for a reader to understand a company’s org stack
- Concept — how insightful is the conceptual structure of a company’s org stack
- Design — the aesthetics and visual appeal of the entry
- Detail — more detail is generally better, within reason for a single slide
Reduxio’s submission captured the essence of the marketing organization and the company’s multiple functions holistically, showcasing interdependencies within various marketing tasks and areas of focus. The organization’s approach to marketing revolves around the marketplace—placing customers, prospects and the data storage and management community at the center. Reduxio’s marketing mission sits within three interconnected constellations: product design, sales and growth marketing. Each member of the Reduxio marketing team is mapped out within these areas, highlighting their myriad of functions.
“The ability to understand how to build and manage a solid marketing technology stack is an important part of marketing in the modern age, but it’s only one piece of the puzzle. By itself, marketing technology is not a panacea,” said Scott Brinker, Conference Chair at MarTech®. “Harnessing the potential of this technology requires developing new organizational capital. Reduxio’s marketing model and vision has achieved this--implementing new organizational structures and processes, new skills and talents on the marketing team, new management approaches to operating in a fast-paced digital environment.’”
To learn more about Reduxio’s marketing organization and view their winning submission, please visit https://beyondtheblocks.reduxio.com/marketing-innovation-orgchart.
Reduxio is redefining data management and protection with the world’s first unified primary and secondary storage platform. Based on the patented TimeOS storage operating system, Reduxio provides breakthrough storage efficiency and performance, and the unique ability to recover data to any second, far exceeding anything available on the market today. Reduxio's unified storage platform is designed to deliver near-zero RPO and RTO as a feature of its storage system, while significantly simplifying the data protection process and providing built-in data replication for disaster recovery. Reduxio is backed by C5 Capital Cloud Partners, Jerusalem Venture Partners (JVP), Carmel Ventures, Intel (NASDAQ: INTC) and Seagate Technology PLC (NASDAQ: STX). Learn more at www.reduxio.com and follow us on Twitter and LinkedIn.
The MarTech® Conference is produced by Third Door Media and is programmed by conference chair, Scott Brinker. Brinker is a marketing technology industry luminary, author of Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative, and editor of the popular chiefmartec.com blog.