LITTLE ROCK, Ark.--(BUSINESS WIRE)--Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community financial institutions, announced that its marketing campaigns have now exceeded $2.5 billion in account balances generated for financial institutions.
The more than $2.5 billion in account balances includes:
- $1.998 billion generated as a result of cross-selling programs;
- $513 million generated from prospect programs;
- $1.692 billion generated in loan balances;
- $819 million generated in deposit account balances.
Through the first half of 2017, Infusion has generated $426 million in total account balances for financial institutions. Infusion’s success in marketing campaigns is due to its proprietary ProfitGenerator® process, which analyzes the core data of small to regional-size financial institutions to create omni-channel, relationship-focused marketing programs. The core data assessment, which is a statistical analysis compliant with FDIC data security and information privacy standards, provides key insights into a financial institution’s customer base that is often overlooked.
“Our goal at Infusion is to empower banks and credit unions to build stronger relationships with customers, make the most out of their marketing dollars and experience significant results,” said Tom Cloninger, president and CEO at Infusion. “Our marketing programs have generated over $2.5 billion in account balances and we expect this number to continue to grow at a rapid rate as data-based marketing becomes the new normal in the financial industry.”
Headquartered in Little Rock, Arkansas, Infusion uses data analysis and proprietary industry normative data to create and execute omni-channel marketing campaigns that generate strategic growth for financial institutions. The Infusion ProfitGenerator® process and corresponding campaigns are used to grow deposits, loans and transactional fee income at small and regional banks and credit unions. For more information, visit http://www.profitgenerator.com/.