TOLEDO, Ohio--(BUSINESS WIRE)--Owens Corning today announced Sand Dune as the 2018 SHINGLE COLOR OF THE YEAR. HGTV “Good Bones” home renovation experts Karen E Laine and Mina Starsiak – renowned for their use of color as a design element – helped unveil the selection and shared their perspectives on the power of color to inspire home exteriors.
Sand Dune was chosen for its versatile medley of hues embedded in the color, and for how it complements a broad range of exteriors to create a sense of relaxed, natural grandeur.
“Combining elements of bisque beige and light sky blue with hues of driftwood, charcoal and shale creates a canvas of elegance that enhances today’s exterior colors and styles,” said Sue Burkett, Owens Corning Roofing Strategic Marketing Manager.
Owens Corning launched the annual roofing color initiative to highlight the roof as a design element that expresses a homeowner’s personal style and contributes to curb appeal.
The versatile shingle color has been endorsed by remodeling experts. Home renovator Starsiak shared her perspective on the appeal of Sand Dune.
“It’s no secret that we love using color in and on our homes,” Starsiak said. “We’ve used Owens Corning® shingles in the color Sand Dune on our home office and think the fun and bright color is complementary to multiple palettes.”
Complementing the announcement of Sand Dune as the 2018 SHINGLE COLOR OF THE YEAR, the Owens Corning website offers free, online design tools and visualization resources to help consumers color coordinate their home’s roof and exterior. Resources include a “Design and Inspire” section featuring several style boards, including three new boards created in collaboration with Good Bones’ stars Laine and Starsiak. The newly enhanced Design EyeQ® Roof Visualization Experience is a free tool that allows homeowners to upload a photo of their home and experiment with different color pairings. The mobile-friendly site also includes a series of pre-rendered home images with multiple shingle colors and styles.
“Homeowners – especially women – have told us they are looking for alternatives to traditional roof colors,” said Burkett. “The online style boards and interactive tools available on our website make it easy for homeowners to express their personal style using the TruDefinition® Duration® Designer shingle in Sand Dune, or one of the many other shingle colors available through Owens Corning.
Beyond aesthetic appeal, as part of the Duration® shingle series, Sand Dune incorporates the advanced technology and performance of patented SureNail® Technology.
Part of the TruDefinition® Duration® Designer Colors collection, Sand Dune becomes the second shingle designated as the Owens Corning SHINGLE COLOR OF THE YEAR. The 2017 color was Sedona Canyon.
About Owens Corning
Owens Corning (NYSE: OC) develops, manufactures, and markets insulation, roofing, and fiberglass composites. Global in scope and human in scale, the company’s market-leading businesses use their deep expertise in materials, manufacturing, and building science to develop products and systems that save energy and improve comfort in commercial and residential buildings. Through its glass reinforcements business, the company makes thousands of products lighter, stronger, and more durable. Ultimately, Owens Corning people and products make the world a better place. Based in Toledo, Ohio, Owens Corning posted 2016 sales of $5.7 billion and employs about 17,000 people in 33 countries. It has been a Fortune 500® company for 63 consecutive years. For more information, please visit www.owenscorning.com.