BOSTON--(BUSINESS WIRE)--At the MarTech Conference in Boston, MA., BlueConic, the world’s simplest and most accessible customer data platform, announced a first-of-its-kind partnership with Acxiom®, the data foundation for the world’s best marketers. This partnership allows marketers using BlueConic’s platform to unify and enhance their first-party data in real-time by accessing Acxiom’s premium third-party referential database intelligence and data enrichment services to create a complete view of their customer across the entire customer lifecycle, through all channels and devices. When brands better understand consumers’ needs and preferences, consumers can engage in more meaningful ways with the brands they love.
Unifying, enhancing and activating customer data is a top priority for marketers in every industry today. As Gartner’s Martin Kihn put it in the July 2017 report, What Marketers Need to Know About Managing Identity, “Managing identity can power more effective multichannel engagement, improve targeting and creative tactics, and make measurement more accurate. Good identity resolution and management enables a marketer to approach the people-based experience advantage. Such platforms have a user base that identifies themselves by logging in across devices and browsers, allowing a consistent experience. Consumers are increasingly primed to expect the same experience from every marketer.”
The BlueConic and Acxiom partnership brings two powerhouses together, providing the bridge between a marketer’s first-party data set and Acxiom’s best-in-class third-party matching, powered by leading identity resolution and data capabilities, to enable truly personalized experiences across the full customer lifecycle. The real-time services now available deliver immediate time to value through the integration, which lower operational costs and enable moment-of-truth decisioning.
Benefits of the BlueConic and Acxiom partnership include:
- Integrated, persistent customer profiles that store multi-channel data at an individual level, including internet, email, advertising, CRM, and offline sources.
- Industry leading identity resolution Acxiom AbiliTec® Links and Data Quality hygiene services to deliver a consistent view of individuals and households across online and offline channels.
- Real-time consumer insights data enhancement with InfoBase® demographic, psychographic and behavioral data including Acxiom Audience Propensity attributes across categories such as financial services, social media, vehicle ownership and travel preferences.
- Real-time access to your segmentation tool in BlueConic as well as Acxiom’s industry-leading Personicx consumer segmentation.
“Acxiom is pleased to partner with BlueConic, and we believe this partnership will provide a unique capability to the customer data management landscape,” said Chandos Quill, vice president of global data and strategic alliances at Acxiom. “BlueConic users will now have an out-of-the-box, integrated option to cleanse and enrich their B2C customer data on demand, within the BlueConic experience. Leveraging Acxiom natively within BlueConic will provide better customer data management for marketing and CRM purposes with immediate time to value.”
The future of marketing hinges on the ability to identify, understand, and interact with customers on an individual basis. It is BlueConic’s mission to drive better outcomes by translating intent into insight to improve marketers’ actions. More than 180 brands, including Hearst Communications, Moen, T-Mobile, Shinola, America’s Test Kitchen, and American Kennel Club, currently leverage the BlueConic customer data platform to drive cross-sell and upsell initiatives, increase conversions and decrease waste to grow incremental sales and revenue. Founded in 2010, the company is headquartered in Boston, with offices in Europe. Follow us on Twitter @BlueConic and “Like” us on Facebook.
Acxiom provides the data foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and ethical data use for more than 48 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. Acxiom is a registered trademark of Acxiom Corporation. For more information, visit Acxiom.com.