HOFFMAN ESTATES, Ill.--(BUSINESS WIRE)--CDK Global (Nasdaq: CDK), a leading digital marketing solutions provider, today announced a strategic relationship with CarGurus, a leading online automotive marketplace. Through this collaboration, dealers using CDK websites will gain exposure for their inventory on CarGurus.com as well as high quality leads from CarGurus shoppers. In addition, CDK will leverage CarGurus’ anonymized, aggregated data in its suite of automotive digital marketing personalization solutions to enhance CDK’s ability to create personalized shopping experiences and cross-site consumer behavior attribution.
This integration allows dealers to have a more comprehensive understanding of anonymous in-market consumer behavior across the CDK website eco-system, the CarGurus.com website, and manufacturer, regional and group websites. Car dealers with CDK websites will now be able to precisely target personalized content on their own websites to interested shoppers who previously visited CarGurus – even if they never looked at a specific car on the dealer’s site.
“We are excited to be able to offer our dealers more leads and more inventory exposure through CarGurus based on our new integration,” stated Max Steckler, Product Officer - Consumer Facing Products for CDK Global. “The CDK Customer Cloud becomes that much more powerful in being able to deliver more targeted and personalized messaging with the addition of CarGurus data.”
CarGurus uses proprietary technology and innovative data analytics to help shoppers search more than 5 million car listings and quickly identify great deals from top-rated dealers in their local areas. CarGurus.com now attracts more than 23 million monthly unique visitors in the US, positioning CDK dealers to reach a significant audience of in-market shoppers.
“Car shoppers rely on CarGurus for transparency and validation, and we are excited to be working closely with CDK Global to enhance that experience,” stated Marty Blue, senior vice president of business development at CarGurus. “Through our relationship with CDK Global, we’re able to unleash even more power to assist shoppers and drive dealers’ business results.”
As an approved participant in the CDK Global Partner Program, CarGurus reporting will be integrated into the CDK Dealer Command Center. Dealers can expect the integrated solutions to be available in early October. For more information about CDK digital solutions for auto dealerships, please visit: http://www.cdkglobal.com/solutions/digital-marketing.
About the CDK Global Partner Program
The CDK Partner Program now numbers 300 partner companies that together offer more than 400 unique applications auto dealers can use to run their businesses. The CDK Partner Program provides data, workflow and website integration to a wide range of third parties, OEMs and dealers. Visit www.cdkglobal.com/partners.
About CDK Global
With more than $2 billion in revenues, CDK Global (Nasdaq:CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK Global provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000 retail locations and most automotive manufacturers. CDK solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair and maintenance of vehicles. Visit cdkglobal.com.
Founded in 2006 by Langley Steinert, co-founder of TripAdvisor, CarGurus is a leading online automotive marketplace, focused on bringing trust and transparency to the car research and shopping process. CarGurus uses technology and innovative data analysis to help shoppers search more than 5 million car listings in the U.S. and quickly identify great deals from top-rated dealers in their local area. Today, www.cargurus.com serves more than 23 million unique monthly users and more than 23,000 subscribing dealers. CarGurus also operates websites in the United Kingdom, Canada and Germany.