NEW YORK--(BUSINESS WIRE)--Coty Inc. (NYSE:COTY) today announced a partnership with international advocacy group Global Citizen to fight the prejudice and discrimination which creates barriers to individual self-expression. The long-term partnership will focus on those who face discrimination based on their gender, sexual orientation, disability or ethnicity by challenging the norms, stereotypes and policies that perpetuate prejudice and discrimination around the world.
Through the partnership Coty colleagues around the world will use their collective voice to advocate and campaign for social change through online engagement, and immersive action. Together with Global Citizen, Coty aims to approach employee engagement in a different way by offering a digital-led online experience, combined with local grass-roots action to create change. The platform which Global Citizen and Coty will co–create is a first of its kind, using innovative data science technologies to allow employees to take action on these issues.
Camillo Pane, Coty’s CEO said, “At Coty, we believe beauty is about self-expression, individuality and inclusion, but too often people are held back by labels. As a beauty company we have an important role to play in changing attitudes and mindsets that keep people from achieving their full potential. We admire the disruptive and modern methods that Global Citizen have used to make real impact on some of the world’s biggest challenges. That’s why we’re partnering with them and mobilizing our people to take action.
“This is an important step in our journey to achieve our purpose to celebrate and liberate the diversity of your beauty and champion self-expression. Internally the conversation and action are ongoing and accelerating with several of our brands, including COVERGIRL, Clairol, Wella Professionals and Gucci championing self-expression and challenging gender stereotypes.”
Hugh Evans, Global Citizen CEO, said, "We are proud to be partnering with Coty to tackle prejudice in the areas of disability, ethnicity and sexual orientation & gender, addressing inequality and to break down barriers to self-expression. Addressing these issues will support some of the most marginalized and vulnerable in society who are also often the most likely to be living in the cycle of extreme poverty. Working together - Coty and Global Citizen are committed to challenging such prejudices and discrimination."
About Coty Inc.
Coty is one of the world’s largest beauty companies with approximately $9 billion in pro forma revenue, with a purpose to celebrate and liberate the diversity of consumers’ beauty. Its strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands. Coty is the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics. Coty operates three divisions - Consumer Beauty, which is focused on mass color cosmetics, mass retail hair coloring and styling products, body care and mass fragrances with brands such as COVERGIRL, Max Factor and Rimmel; Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy; and Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands such as Wella Professionals, Sebastian Professional, OPI and ghd. Coty has over 20,000 colleagues globally and its products are sold in over 150 countries. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment.
For additional information about Coty Inc., please visit www.coty.com.
About Global Citizen
Global Citizen is a social action platform for the global generation who are passionate about learning and taking action on the world’s biggest issues. In six years, Global Citizen has grown into one of the largest, most visible movements of engaged activists in the world. The organisation drives over 35 million engaged Global Citizens a month through content, campaigning, social media and video. This community works to influence world leaders and decision-makers to enact policy changes and commit significant resources to help end extreme poverty by 2030.