BOCA RATON, Fla.--(BUSINESS WIRE)--Take 5 Media Group, one of the nation’s largest consumer data owners and compilers, and a leader in omni-channel marketing solutions, has launched its newest marketing resource for the auto industry – Take 5 Zoom. Specifically designed to enhance return on a dealership’s marketing spend, Take 5 Zoom integrates and coordinates up to four channels: email marketing, ad display, social media and direct mail.
How to get the most bang from an advertising spend has dogged retailers since a century ago when John Wanamaker, the creator of the modern American department store, complained, “I know half the money I spend on advertising is wasted, but I can never find out which half.” The answer would be particularly helpful to modern auto dealerships, which on average spend more than 8 percent of gross sales on advertising, according to the National Automotive Dealers Association.
Take 5 Zoom effectively helps auto dealers target over 260 million double opt-in consumers nationally with detailed household demographics and lifestyles. Unlike many competitors, Take 5 Media Group owns its data, which is gathered by opt-in lists. This is a key determinant of the response rate they are able to deliver. Within this rich pool of receptive and responsive consumers, Take 5 Zoom has access to available data on 135 million vehicle owners with detailed information on their vehicle’s make, model, and year, as well as who owns multiple vehicles and 10.5 million confirmed auto shoppers available through its proprietary database for auto marketers.
“The robust demand we have been experiencing for automotive marketing campaigns encouraged us to create Take 5 Zoom,” said Managing Partner Alex Radetich. “It is a strategic tool for delivering greater ROI than other types of advertising by engaging the right audience on the right channels at the right time.”
Take 5 Media Group will be present at the JD Power Automotive Marketing Roundtable, one of the leading automotive marketing events in the industry, at the Bellagio Hotel in Las Vegas this October 24-25.
For more information, visit www.take5mg.com.
About Take 5 Media Group
Founded in 2003 with the original goal of creating a proprietary national consumer database with postal, email, phone numbers and overlaying lifestyle trigger information, Take 5 has built some of the first multi-channeled direct marketing solutions in the industry and is now a leader in omni-channel marketing and a nationally recognized compiler of double opt-in consumer participation. Take 5 has access to an in-depth and comprehensive database of proprietary consumer data and market intelligence available through social media and online channels. The company’s headquarters are in Boca Raton, Florida with branch offices in New York City, Atlanta, GA and Modiin, Israel. For more information, visit www.take5mg.com.