LONDON--(BUSINESS WIRE)--Skip, the global laundry brand, has partnered with emerging French startup and laundry app, Cowash, to provide the ultimate sharing economy led laundry experience. Skip formed the partnership with Cowash following a competitive pitch through the Unilever Foundry, as part of a search across Europe for a new business model in digital laundry services.
Cowash is an affordable digital laundry service designed to build social links and community. Available on iOS and Android, the app allows consumers to book a ‘Cowasher’ that comes to pick up their clothes directly at home and have their dirty laundry cleaned and ironed within 48 hours. Through this unique technology, Skip will directly reach consumers at home by supplying the quality guaranteed Skip Ultimate laundry detergent to all Cowashers, as well as providing tips for the removal of tough stains.
Skip is collaborating with Cowash to make laundry services available to a broader community. The new model, set to engage with a younger demographic through a digital solution, aims to improve the daily lives of its users by freeing up their time usually spent on chores likes laundry.
This partnership utilises Cowash’s ability to create a living community for Skip to tap into, while offering a new sustainable and easy to use solution for pooling laundry. The pilot launches in Paris in September this year.
Stuart Edmunds, Global EVP Fabrics Cleaning, commented: “We recognise that it is increasingly important to unlock people’s time, and this new business model can truly empower our customers. The sharing economy can help answer todays growing need for laundry services, and we’re very excited to tap into this trend and experiment with a peer-to-peer model that can offer people a truly novel solution.”
Adrien Hugon, Cowash founder, commented: “With this pilot, we were able to connect with a globally recognised brand, improve the quality of our service and together revolutionise digital laundry services with our technology. We know that to reach a younger and digital generation, brands must adapt their thinking and experiment with new business models. We see huge potential in the sharing economy, which will enable Skip to connect with consumers in a new way.”
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Cowash is the first home-based 100% collaborative on demand laundry Service’. In the app, you book a Cowasher (who has previously been evaluated and trained). The Cowasher comes to the users home to pick up their clothes, washes and irons them, and then brings them back within 48h. Cowash is up to three times cheaper than classical solutions. Cowash is currently available in Paris, before a future launch in Lyon. Cowash helps to recreate social ties by choosing a sharing-economy vision, while making home delivered laundry affordable. The quality of delivery is insured by the MAIF, and by a strict selection of all the active Cowashers.
Skip has more than 50 years of expertise and innovation in the laundry market. Always guided by a strong will to improve the daily lives of its consumers, Unilever’s premium laundry brand has continuously revolutionized the laundry sector thanks to new formats such as the tablets, or more recently, the economical and eco-friendly ultra-concentrated liquid laundry detergents following the strong environmental values of the company.
The Skip team is convinced that children need to experiment, to play outside and to discover the world around them freely to prepare for the challenges of tomorrow. That’s why every stain can be a synonym of a moment of joy and sharing, of a successful challenge, or of a new adventure. And that’s why our laundry products are efficient even against toughest of stains: because ‘dirt is good’ and because we want kids to enjoy it freely.
That is also why Skip supports Outdoor Classroom Day, an international initiative meant to incite children to learn and play outdoors more. “Dirt is good” is the guarantee of an expert brand, thanks to which you won’t need to worry about stains anymore.
About Unilever Foundry
‘Unilever Foundry’ is a global platform for partnering with the world's best startups to accelerate innovation on a global scale. It brings together Unilever, startups, and entrepreneurs to encourage innovation and create new partnerships that deliver real and meaningful business impact. Unilever Foundry focuses on the following areas: Marketing Tech & Ad Tech, Enterprise Tech, Products & Ingredients, New Business Model Innovation and Social Impact.