Slater’s 50/50 Partners with Jensen Meat To Bring Patented Bacon Burgers to Retailers

Coastal Limited Forges Licensing Agreement Expected to Result in $10 Million in Sales in the First Year

Coastal Limited has secured a licensing agreement for Slater's 50/50 with Jensen Meat Company to bring the patented burger made of 50 percent ground beef and 50 percent bacon to grocery stores. Agreement expected to result in $10 million in sales in the first year. (Photo: Business Wire)

SAN DIEGO--()--Slater’s 50/50, a Southern California restaurant phenomenon that takes its name from its patented burger made of 50 percent ground beef and 50 percent bacon, has partnered with Jensen Meat Company to bring the legendary patty to grocery stores.

The product will initially be introduced to 77 Sam’s Club locations in Southern California and six in the Dallas market this month, according to Abel Olivera, CEO of Jensen Meat. The frozen patties will be offered in 2- and 4-pound packages with six or 12 individually quick-frozen (IQF) one-third pound handmade-style patties.

“Baconmania shows no signs of receding,” said Olivera. “There is a huge demand for bacon products. In fact, national bacon reserves have hit a 50-year low.” Olivera estimates that gross sales in the first year could conservatively exceed $10 million.

“We’re ecstatic to join forces with a company capable of maintaining Slater’s patent-worthy taste and quality and delivering it to customers around the country,” said Michael Nekhleh, president of Slater’s Restaurant Group.

The licensing agreement was conceived and executed by Paul Leonhardt, president of Coastal Limited, a San Diego-based licensing and brand management agency.

“Bringing these two homegrown Southern California companies together to bring the Slater’s 50/50 burger sensation into people’s home was a natural fit,” said Leonhardt. “Slater’s 50/50 has won numerous awards, including Best Burger in California, since it was introduced in 2009. Jensen Meat, located in San Diego since 1958, has one of the newest, most modern meat processing plants west of the Mississippi and is proud to exceed USDA standards,” he said, noting that a local restaurant using a Jensen patty was voted “San Diego’s #1 Burger” at the 2016 San Diego Reader Burgers and Beer competition.

About Slater’s 50/50

Slater’s 50/50, owned by Slater’s Restaurant Group, has eight restaurants throughout Southern California, and a new restaurant in Dallas. Founded in 2009, Slater’s 50/50 is known for its indulgent signature 50/50 burger made of half lean ground beef and half ground bacon. The restaurant chain is also known for its “man cave” atmosphere with sports on big screen TVs, a huge array of craft beers, and jaw-dropping burgers of the month (BOM), plus bacon brownies and bacon milkshakes. Slater's has been featured on Travel Channel's Bacon Paradise and Discovery Channel's United States of Bacon.

About Jensen Meat Company

Jensen Meat Co. is a privately held leading processor and marketer of high quality ground beef products. Located in the Otay Mesa area of San Diego, CA, the company has strong branded products sold under Fat Burger®, Great Value®, Kroger®, Member’s Mark™, Sysco®, and other licensed product extensions. Founded in 1958 by Reggie Jensen, it produces 75 million pounds of ground beef annually from its new 150,000-sq.-ft. plant, where it manufactures 250 SKUs of individually quick-frozen and fresh patties. Jensen Meat products are sold through retail, foodservice, and club store channels throughout the United States.

About Coastal Limited

Coastal Limited is a full-service business development, brand representation, product development, entertainment management, marketing management, and advisory company with headquarters in La Jolla, Calif. The firm strategically aligns luxury brands, celebrities, athletes, manufacturers and other partners for brand extension and growth opportunities.

About Sam’s Club

Sam’s Club®, a division of Wal-Mart Stores, Inc. (NYSE: WMT), is a leading membership warehouse club offering superior products, savings and services to millions of members in more than 650 clubs in the U.S. and Puerto Rico. To learn more about Sam’s Club, visit the Sam’s Club Newsroom, shop at and interact with Sam’s Club on Twitter and Facebook.


Metz Public Relations
Barbara Metz, 858-677-0720

Release Summary

Slater's 50/50 has teamed up with Jensen Meat Co. to bring the patented beef/bacon burger to grocers. Coastal Limited secured the licensing deal.


Metz Public Relations
Barbara Metz, 858-677-0720