BIRMINGHAM, Ala.--(BUSINESS WIRE)--Children’s of Alabama’s third annual Superhero Month returns to light up the lives of ill and injured children. This October, the uplifting “The Power of Children’s” campaign, presented by Books-A-Million, is back with encouraging activities to instill confidence, bravery and inspiration into the Birmingham hospital’s kids and families!
“Partnering with Children’s of Alabama for Superhero Month is something we look forward to throughout the year,” said Scott Kappler, chief marketing officer at Books-A-Million. “We’re honored to celebrate the true superheroes – the brave, inspiring patients and the doctors who work endlessly to save lives. This month is dedicated to patients and their families to highlight their own superpowers in battling illnesses and injuries.”
The month-long celebration will take off Monday, October 2 with Mondays at the Movies and a Superhero Batman LEGO party – followed by a superhero meet and greet on Thursday, October 5. Later in the month, patients and their families will receive capes and masks, while being able to participate in arts and crafts with caped crusaders in the main lobby! Superhero month activities also include a superhero glow party in the room of magic, a superhero teddy bear clinic and wall sized coloring boards for patients to create drawings featuring their own superpowers. Superhero-themed events will continue throughout the month leading up to a special visit on Wednesday, October 11 from not-so-average window washers!
“We are so thankful to Books-A-Million for their continued support of Children’s of Alabama and Superhero Month,” said Kelly Baker, community engagement coordinator for Children’s of Alabama. “Superhero Month allows us to take the time and celebrate our patients, staff and families for being the real-life superheroes that they are.”
For more information on the Power of Children’s campaign or to donate, visit thepowerofchildrensal.com.
Books-A-Million, headquartered in Birmingham, Alabama, is the second largest chain of bookstores in the United States. Books-A-Million got its start in 1917 as a magazine stand in Florence, Alabama and now operates over 250 stores in the 32 states as well as an online store at www.booksamillion.com. While Books-A-Million’s presence has grown, the goal has remained the same: to serve each community with the best selection of books, toys, tech and more, all at great prices. Find the nearest Books-A-Million at www.booksamillion.com/storefinder.
ABOUT CHILDREN’S OF ALABAMA
Since 1911, Children’s of Alabama has provided specialized medical care for ill and injured children. Ranked among the best pediatric medical centers in the nation by US News & World Report, Children’s provided care for youngsters from every county in Alabama, 41 other states and eight foreign countries last year, representing more than 677,000 outpatient visits and more than 15,000 inpatient admissions. With more than 2 million square feet, it is the third largest pediatric medical facility in the U.S. Children’s offers inpatient and outpatient services across its Russell Campus on Birmingham’s historic Southside with additional specialty services provided at Children’s South, Children’s on 3rd and in Huntsville and Montgomery. Primary care is provided at more than a dozen medical offices in communities across central Alabama. Children’s of Alabama is the only medical center in Alabama dedicated solely to the care and treatment of children. It is a private, not-for-profit medical center that serves as the primary site of the University of Alabama at Birmingham (UAB) pediatric medicine, surgery, psychiatry, research and residency programs. More information is available at www.childrensal.org.